Same But Different

Posted on August 26, 2009 in Design 101

Same but Different-49
Another WDS axiom – and one of our favorites. We especially use this phrase in the exhibit or retail solutions where we are designing a base system with common parts or elements and simply changing the dressing for a particular product line. This sketch shows a series of logos for Spear that share a common graphic language but use different colorways and graphics to make them distinctive.