Our redesign of the Apex brand has taken many forms over the last two years. Most recently, we’ve shared how a logo can be used as inspiration in designing architecture. The new Apex CXC (Customer Experience Center), Innovation Lab and Conference Center are great examples of how a logo can be transformed and manipulated to create 3D space. We’ve also used our own graphics guidelines to design and author the Apex CXC multimedia show through motion graphics and storytelling. But the guidelines are really to help the in-house marketing staff keep a consistent look and feel to all Apex communications.