Motorists’ Innovation Hub

Posted on March 20, 2017 in Announcement, Details, EGD, Identity

The Motorist Insurance Group prides itself on fostering a culture and way of thinking that breeds innovation and promotes empowerment, collaboration, and fresh ideas. As such, it was necessary for their new identity and environmental graphics to reflect and fully embody this mentality.

We partnered with WSA to bring Motorist Insurance Group’s new identity to life in environmental graphics. As part of the exercise, we also created a name and identity for the new Innovation Center. The Intersection is the name given to the space with people + environment + technology = innovation as its tagline.

The multi-dimensional logo brings the name to life and can be seen throughout the space. Public corridors show off the Motorists’ new logo and environmental graphics treatment. Designs on the glass cast shadows on the newly refreshed interiors, and the new Motorists logo mark accents each window niche. The centerpiece, located in the break room, features a four-sided rendition of the new mark located around a column.

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White Design Studio is Growing

Posted on January 22, 2017 in Announcement


White Design Studio in Cincinnati has expanded to C-bus. Muti-disciplined designer Peter White has moved back to his hometown in Columbus, Ohio and is quickly making his presence known talking to local partners and customers. Plans for additional space is on the boards, and Peter is intent on creating a dream studio in his 1800’s barn. See the attached photos for a hint of what’s to come, and look for updates coming soon.

White Design Studio in Cincinnati continues to operate from our original Mariemont location, just as we have for the past 25 years. Now our customers and partners have two reasons to visit us!

White Design Studio WDS


Packaging Design | Lotus Flower Tea | Matcha

Posted on December 5, 2016 in Announcement


Matcha is the cure for almost everything and who wouldn’t want to design and brand that package! We landed on this clean treatment that features an ensō design. “In Zen Buddhism, an ensō is a circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create.” “It also symbolizes absolute enlightenment, strength, elegance, the universe, and mu (the void). It is characterized by a minimalism born of Japanese aesthetics.”

We kept with that tradition by utilizing a minimal black and white treatment and clean type. The result is eye-catching on the shelf, easy to produce and an appropriate visual metaphor for the product. We also designed the mark/logo for the company that imports the Matcha – Lotus Flower Tea.


New Exterior Sculpture Commission for the Regenstrief Institute

Posted on in Announcement


Last year we were installing the interior branding elements for the Regenstrief Institute, a research support organization of the Indiana University School of Medicine in Indianapolis. We were also asked to assist in the design of the exterior courtyard. We submitted several designs for an exterior centerpiece sculpture which celebrated the Institute’s founders, industrial visionary and philanthropist Sam Regenstrief, and his wife Myrtie. The pair founded the institute with a vision of improving public health through technological innovation and cutting-edge healthcare research. We landed on a conceptual design early this year and spent the rest of the year developing the feature and working with our partners to engineer, fabricate and install it. Bassermatter helped us with the canopy design and geometry; Thorson Engineering did structural analysis; Shiel Sexton is pouring the foundation; Unalam is constructing the wooden humanoids, and Vulkane is fabricating the stainless canopy as well as installing the other components. Construction is underway with a scheduled installation early next year.

The sculpture consists of three main elements that combine to honor and symbolize Sam and Myrtie Regenstrief’s vision for the Institute:

A large ellipse-shaped bench/stage anchors the piece to the largest of three seating areas that make up the new courtyard. It is both a stage for presentations but also a bench to encourage impromptu discussions.

Two 20’H stylized, laminated wooden figures depict Sam and Myrtie Regenstrief. Cables affixed to their fingertips support a three-dimensional representation of the Institute’s mission to “create pathways to better health.”In other words, Sam and Myrtie are literally and figuratively supporting their mission for the Regenstrief Institute.

The undulating network of stainless rods, tubes, and spheres span over 1200 sq ft. and are meant to inspire those who work in its shadows to grow and connect the Institute’s various health related initiatives. Uplights in the stage will bathe the canopy in light at night providing a dramatic aspirational centerpiece for the courtyard.

Our latest sculpture is an excellent example of a new breed of art pieces and environmental branding that White Design Studio is creating to help to tell the story of an organization instead of being purely decorative. We are proud to be involved in this important project and look forward to seeing the finished piece. Until then, here are some of the concept sketches and renderings of our design.

White Design Studio is a multidisciplinary design firm located in Cincinnati Ohio. We specialize in the design, production, and installation of integrated branding. We believe that branded environments are the most efficient way to communicate your message to all of the audiences that interact with it.















The White Design Advantage

Posted on July 11, 2016 in Announcement

Sometimes we do our best work when we are under a tight deadline. That was the case with the Unicell Manufacturing Company project. They are located in Toronto and Buffalo, New York and have been developing a revolutionary new electric delivery vehicle for the likes of UPS, FedEx and one of Canada’s major players, Purolator. Unicell had an opportunity to show it off to some of the electric vehicle’s biggest players at Discovery, Canada’s Premier Innovation Showcase, held at the Toronto Convention Center in May 2016.

WDS helped rebrand the effort by changing the name and tagline, and creating a new graphic look for the vehicle and support materials too.

Advantage was the name we selected – a logo and tag soon followed. From there, the delivery van graphic wrap was designed and applied, and a website, brochure, and videos were designed and produced.


White Design Studio, Cincinnati, Ohio, Columbus, Unicell, Brand Identity, Graphic Design, Logo Design, Canada, Toronto






Posted on December 23, 2015 in Announcement

Peter and Tim have been friends since Beluga’s sushi chefs were living in Tim’s garage! Tim’s shop Vulkane is one of our most valued—and fun—partners. A great article and we even get a “name check.” It’s nice to see them getting the press they deserve! Tim Kane, Thomas Condon and the rest of gang do great work. White Design has partnered with Vulkane to produce sculptures, interior features, interactive displays, large-scale graphics and other environmental graphic design pieces for a wide variety of corporate clients.

Read the article here:


Posted on September 25, 2015 in Announcement

Contender Logo-10

Pete plays hard when he’s out of the studio. The Santa Cruz Yacht Club hosts this year’s International Contender Worlds. We designed the logo for the event. Competitors from the UK, Australia, Denmark, Germany, The Netherlands, Italy, Canada and the US will all converge on Santa Cruz in April. Below, Pete shows some unorthodox style while training in Toronto for the big race.

Contender Logo-11

Photo by Frank Whittington


Posted on July 10, 2005 in Announcement

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Our first Cincinnati Design Award for our work at JP Flooring in West Chester. Our new identity, architecture, showroom and interior design all combined to create one of the premier flooring showrooms in the country.