Environmental Graphic Design – Regenstreif Institute Sculpture

Posted on August 31, 2017 in EGD

REGENSTRIEF INSTITUTE | ENVIRONMENTAL GRAPHIC DESIGN

Large, custom sculpture enhances exterior courtyard while celebrating the achievements of Regenstrief Institute’s founders, Sam and Myrtie Regenstrief.

Our latest sculpture represents a new breed of art installations and environmental branding that White Design Studio is creating. Instead of being purely decorative, WDS is using custom sculpture and environmental graphics to tell the story of an organization. This statue tells the story of The Regenstrief Institute. It is emblematic of the Institute’s core values, inspirational to their employees and partners, and is an exciting centerpiece for their new courtyard.

 

In 2013, we were asked to design, fabricate and install all of the environmental graphic design for the Regenstrief Institute’s new facility on Indiana University’s medical campus in Indianapolis. Our solution was to bring the Regenstrief Institute’s mission “Pathways to Better Health” to life through engaging graphics and storytelling that integrated into the architecture and interior design.

 

While working on the inside elements, we were asked to provide design concepts for the exterior courtyard. The goal was to build an exterior centerpiece sculpture which celebrated the Institute’s founders; industrial visionary and philanthropist Sam Regenstrief, and his wife, Myrtie. The pair founded the Institute with a vision of improving public health through technological innovation and cutting-edge healthcare research. Our solution most importantly represents the core values of the Regenstrief Institute and Foundation. But the art installation also offers a creative and inspiring environment for the employees and the surrounding community.

Sculpture, corporate sculpture, art installation, Indianapolis, White Design Studio


Regenstrief Institute commissioned us to create a centerpiece for the courtyard to honor Sam and Myrtie Regenstrief. Our art installation features two stylized wooden figures, representing the founding couple. Cables affixed to their fingertips support a three-dimensional representation of the Institute’s mission to “create pathways to better health.” In other words, the Sam and Myrtie figurines are literally and figuratively supporting their mission for the Regenstrief Institute.



Sculpture, corporate sculpture, art installation, Indianapolis, White Design Studio


Our design goal was to bring the phrase “connect and innovate” to life. The courtyard design consists of a series of pathways and nodes that are intended to foster the different kinds of connections and collaboration opportunities that are the cornerstone of the Institute. To accomplish this, we first divided the space into three different sized pods or private areas. Then we selected a variety of seating configurations to encourage spontaneous connections. The sculpture is located in the center pod and sits on a platform that can be used as a soapbox or as a bench for larger groups. The two “humanoids” representing Sam and Myrtie are constructed of laminated wood. The stainless canopy above brings to life the idea of pathways and connections.


Sculpture, art installation, public art, corporate sculpture, custom sculpture, White Design Studio, Indianapolis

Art installation, public art, Indianapolis, Regesntrief Institute, White Design Studio, sculpture, experiential graphic design


Peter White and his team from White Design Studio in Cincinnati and Columbus, Ohio created several concepts for the centerpiece, sculpture design. Each idea was conceived to be an extension of the branding features located inside the institute’s new facility as well as a sculptural representation of the institute’s mission of Pathways to Better Health.


White Design studio, art installation, sculpture, Indianapolis, illuminated

Custom lighting, sculpture, custom, environmental design, art installation, Indiana University, White Design Studio


WDS assembled a team of consultants, fabricators, and installation professional to help bring our design to  life — Basermatter consulted with us to create the model in 3D, Thorson Baker provided structural engineering services. Laminated lumber structures from Unalam were fabricated off-site and shipped to the site assembled. Sheil Sexton poured the stage and integrated lighting fixtures specified and provided by Steve Kolodziej from Specified Lighting Systems of Indiana.



Long-time partner, Tim Kane and his team from Vulkane, fabricated the canopy and installed the finished product. Design, engineering, fabrication and installation took approximately one year.




 White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. They embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium or a monumental courtyard centerpiece, Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      

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Environmental Graphic Design – 84.51º Suspended Sculpture

Posted on August 30, 2017 in EGD

84.51º SUSPENDED SCULPTURE | ENVIRONMENTAL GRAPHIC DESIGN

Hanging, mobile sculpture enhances new Gensler-designed headquarters in downtown Cincinnati.

The Brand Experience commissioned us to design and fabricate a suite of branding features to help their client, 84.51º, educate different audiences on what they do and why it matters. Our solution was to design a series of features that build off each other as visitors flow through the building. First, in the street level lobby, then up the elevators and finally when arriving at the 9th-floor sky lobby. Through interactive pieces, murals and a large suspended sculpture, we designed a system that successfully embodies the client’s goal of using complex data to reveal important customer patterns for stronger relationships.

 

Gensler’s design of 84:51° headquarters is raw and stark, offering us a great canvas for environmental design. The street level lobby was the perfect location to introduce viewers to the iconic “digital dust.” This digital dust symbolizes the incredible amount of shopping data 84:51° collects on their client’s customers through loyalty shopping cards. The sky lobby on the 9th floor opens out on three-story canyons that cut through the lower floors—a perfect setting for our hanging focal feature. At first glance, the suspended sculpture depicts the pieces of data as chaos. However, upon closer inspection, two words can clearly be read from designated locations in the space. These words, “Customer 1st” and “Loyalty”, are the two tenants of 84.51º’s insight. This fun and memorable sculpture helps visitors, customers, vendors and employees alike, understand the why, how and what of 84:51°.

White Design Studio, Cincinnati, Ohio, Columbus, 84.51º, Graphic Design, Environmental Design, Sculpture, integrated branding, multimedia

art installation, sculpture, environmental graphic design, white design studio, suspended sculpture

Art installation, graphic design, environmental graphic design, experiential design, suspended sculpture, commissioned sculpture, corporate sculpture


The main feature of the new building is a two-story suspended sculpture composed of over 300 brand-colored, shopping icons. At first glance, the hanging art installation appears as abstract pieces of data representing the vast amount of data that 84.51º collects through their loyalty programs. But, two distinct locations–which represent 84.51º’s insight–reveal two messages: LOYALTY from the 9th-floor location, and CUSTOMER 1ST from the 8th-floor.


Art installation, suspended sculpture, 84.51º, White Design Studio, Cincinnati Ohio

Suspended sculpture, commissioned art, art installation, environmental design, experiential graphic design, White Design Studio, 84.51º

Art installation, sculpture, White Design Studio, 84.51º, Environmental graphic design, experiential graphic design

White Design Studio, Cincinnati, Ohio, 84.51º, Graphic Design, Environmental Design, Sculpture, Hanging Sculpture, Skylight, integrated branding, multimedia


The concept of the art installation was the easy part. Design development required building a design and fabrication dream team. The first task was to document the “as built” space. Berding Surveying provided 3D scanning of the environment, to ensure our hanging points for each piece were exact.


White Design Studio, Mariemont, Cincinnati, Ohio, Midwest, 84.51º, Graphic Design, Environmental Design, Sculpture, Production, Process, Computer Calculations, Layout, Algorithm, integrated branding, multimedia


BaserMatter provided the computational geometric design to solve for the 2 viewing locations. A custom algorithm was designed to arrange the individual pieces in space. From the final design, detailed cut lists, wire length, locations were created for fabrication.


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White Design Studio, Cincinnati, Ohio, 84.51º, Graphic Design, Environmental Design, Sculpture, Hanging Sculpture, Skylight, Integrated branding, Multimedia, Production, Corporate Design, Integrated branding, icon design


 Vulkane fabricated the hanging struts and all of the individual hanging pieces. Using several techniques–CNC cutting, pointing and printing, and cutting individual support wires–Vulkane installed the piece over the two-story space.

 

Final tweaking allowed us to dial in the two views.


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Environment-8451-12” width=

White Design Studio, Mariemont, Cincinnati, Ohio, Midwest, 84.51º, Graphic Design, Environmental Design, Sculpture, Production, Process, Computer Calculations, Layout, Icon Design

Environment-8451-8

White Design Studio, Cincinnati, Ohio, Columbus, 84.51º, Graphic Design, Environmental Design, Sculpture, Hanging Sculpture, Skylight, integrated branding, multimedia, lobby design, Corporate design


The result is both a meaningful and fun representation of 84.51º’s business model. The suspended sculpture is a useful tool to explain how 84:51 enhances customer experiences through data collection, analytics and insight




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed art installations and sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. These commissioned artworks embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium, a monumental courtyard centerpiece, or other public art installations Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios. 

Motorists’ Innovation Hub

Posted on March 20, 2017 in Announcement, Details, EGD, Identity

The Motorist Insurance Group prides itself on fostering a culture and way of thinking that breeds innovation and promotes empowerment, collaboration, and fresh ideas. As such, it was necessary for their new identity and environmental graphics to reflect and fully embody this mentality.

We partnered with WSA to bring Motorist Insurance Group’s new identity to life in environmental graphics. As part of the exercise, we also created a name and identity for the new Innovation Center. The Intersection is the name given to the space with people + environment + technology = innovation as its tagline.

The multi-dimensional logo brings the name to life and can be seen throughout the space. Public corridors show off the Motorists’ new logo and environmental graphics treatment. Designs on the glass cast shadows on the newly refreshed interiors, and the new Motorists logo mark accents each window niche. The centerpiece, located in the break room, features a four-sided rendition of the new mark located around a column.

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Environmental Graphic Design – Energee!

Posted on March 19, 2017 in EGD
multi-media design

ENERGEE! | ENVIRONMENTAL GRAPHIC DESIGN

We developed the name, logo, graphic style, and the interactive, multi-media design, hands-on displays for a dynamic and flexible exhibit design for Energee!

Our studio, in conjunction with Murphy Catton Woodworking, used interactive, multi-media design to create exhibits for the East Kentucky Science Center called Energee!. The 12 exhibits allow kids of all ages to learn about energy through multi-media design and interaction with real-world examples, interactive electronic media, and immersive experiences. Working with a team of educators, we developed the lessons, how they would be taught and tailored the message to school-age children. Each exhibit’s multi-media design is collapsible and can be rented by schools in the surrounding area, or the whole exhibition can travel. Energee! is great at letting kids see and feel science at work, and it also provides parallels for teachers to extend the lessons into their classrooms.

 

This was a great chance for us to design an exhibit from the ground up. We developed the name, logo, exhibit design, graphic style, and the interactive, hands-on displays. The result is a dynamic, flexible tool to teach kids and adults about different types of energy, where they experience them in their daily lives, and what choices we can make to best apply our resources.

White Design Studio, Cincinnati, Ohio, Columbus, Energee!, Graphic Design, Environmental Design, Integrated Branding, Exhibit Design, Display Design, Custom Display, Interactive Design, Digital Display, Digital Design, Multimedia design

White Design Studio, Cincinnati, Ohio, Columbus, Energee!, Graphic Design, Environmental Design, Integrated Branding, Exhibit Design, Display Design, Custom Display, Interactive Design, Digital Display, Digital Design, Multimedia design

White Design Studio, Cincinnati, Ohio, Columbus, Energee!, Graphic Design, Environmental Design, Integrated Branding, Exhibit Design, Display Design, Custom Display, Interactive Design, Digital Display, Digital Design, Multimedia design

White Design Studio, Cincinnati, Ohio, Columbus, Energee!, Graphic Design, Environmental Design, Integrated Branding, Exhibit Design, Display Design, Custom Display, Interactive Design, Digital Display, Digital Design, Multimedia design

White Design Studio, Cincinnati, Ohio, Columbus, Energee!, Graphic Design, Environmental Design, Integrated Branding, Exhibit Design, Display Design, Custom Display, Interactive Design, Digital Display, Digital Design, Multimedia design

White Design Studio, Cincinnati, Ohio, Columbus, Energee!, Graphic Design, Environmental Design, Integrated Branding, Exhibit Design, Display Design, Custom Display, Interactive Design, Digital Display, Digital Design, Multimedia design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
Events: We excel in creating themed events–Invitations, Scripts, Audio Video Productions, Environments, Apparel, Premiums and Pre/Post Event Communications. White Design Studio is your event design expert for Pop-up Stores, Product Announcements, Tradeshows, Sales Meetings, and Conferences.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. They embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium or a monumental courtyard centerpiece, Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      
 

Environmental Graphic Design – P&G HR/PSO

Posted on in EGD
colorful environmental branding

P&G HR/PSO | ENVIRONMENTAL GRAPHIC DESIGN

 Bright, inviting and colorful environmental branding use easily updatable content, color and imagery to reinforce specific functions of various spaces.

White Design Studio worked with architectural partners BHDP to design a colorful environmental branding solution for P&G’s Human Resources and Product Supply Operations that blended their interior design goals with their branding guidelines.

 

We knit together these assets throughout the space so that environmental graphics addressed localized groups within the floors and served as a tacit wayfinding scheme for the employees. We made the atrium bright and inviting with colorful environmental branding, with easily updatable content and imagery that reinforces the spaces’ various functions.

White Design Studio, Cincinnati, Oho, Columbus, P&G HR/PSO, Graphic Design, Environmental Design, Brand Identity, Brand Strategy, Integrated Branding, Corporate Design

White Design Studio, Cincinnati, Oho, Columbus, P&G HR/PSO, Graphic Design, Environmental Design, Brand Identity, Brand Strategy, Integrated Branding, Corporate Design

White Design Studio, Cincinnati, Oho, Columbus, P&G HR/PSO, Graphic Design, Environmental Design, Brand Identity, Brand Strategy, Integrated Branding, Corporate Design

White Design Studio, Cincinnati, Ohio, Columbus, P&G Legal, Graphic Design, Environmental Design, Brand Identity, Brand Strategy, Integrated Branding, Corporate Design, Modular Design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Then, we apply concept designs to all of the individual components. Finally, we fabricate and install our solutions.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      

Environmental Graphic Design – USDF Hall of Fame

Posted on in EGD

USDF HALL OF FAME | ENVIRONMENTAL GRAPHIC DESIGN

Large-scale sculptures, colorful icons, interactive displays and custom graphic panels deliver an unique exhibit design at USDF Hall of Fame in Kentucky.

White Design Studio put a new face on the USDF’s Roemer Foundation/USDF Hall of Fame exhibit for the 2010 World Equestrian Games or WEG. USDF is located in Lexington, Kentucky and is part of the Kentucky Horse Park. Our exhibit design centered around two full-sized, horse-and-rider sculptures. These colorful icons symbolize the union of horse and rider in the sport of dressage. A series of graphic panels line the perimeter wall, each highlighting a part of the dressage story. A 24′ time line panel knits together all things dressage. Additional information is delivered via two interactive video displays.

White Design Studio, Cincinnati, Ohio, Columbus, USDF Hall of Fame, Graphic Design, Environmental Design, Modular Design, Museum Design, Exhibition design, Exhibit, Digital Design, Multimedia design, Integrated branding & design, Sculpture Design, Interactive Media


This exhibit design project is a great example of our ability to take a story and make it engaging, educational and entertaining.


White Design Studio, Cincinnati, Ohio, Columbus, USDF Hall of Fame, Graphic Design, Environmental Design, Modular Design, Museum Design, Exhibition design, Exhibit, Digital Design, Multimedia design, Integrated branding & design, Sculpture Design, Interactive Media

White Design Studio, Cincinnati, Ohio, Columbus, USDF Hall of Fame, Graphic Design, Environmental Design, Modular Design, Museum Design, Exhibition design, Exhibit, Digital Design, Multimedia design, Integrated branding & design, Sculpture Design, Interactive Media

White Design Studio, Cincinnati, Ohio, Columbus, USDF Hall of Fame, Graphic Design, Environmental Design, Modular Design, Museum Design, Exhibition design, Exhibit, Digital Design, Multimedia design, Integrated branding & design, Sculpture Design, Interactive Media




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Then, we apply concept designs to all of the individual components. Finally, we fabricate and install our solutions.
Events: We excel in creating themed events–Invitations, Scripts, Audio Video Productions, Environments, Apparel, Premiums and Pre/Post Event Communications. White Design Studio is your event design expert for Pop-up Stores, Product Announcements, Tradeshows, Sales Meetings, and Conferences.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. They embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium or a monumental courtyard centerpiece, Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      
 

Environmental Graphic Design – CareSource

Posted on in EGD
integrated environmental branding

CARESOURCE | ENVIRONMENTAL GRAPHIC DESIGN

Identity refresh for CareSource in Cincinnati includes redefining existing materials, integrated environmental graphics, web design, signage  and marketing materials.

We designed a full identity refresh with fully integrated environmental graphics for CareSource, a local healthcare provider. We fine-tuned existing elements and introduced integrated environmental graphics to reinforce their values and better serve as an identity system rather than a single logo. White Design Studio translated and extended the new look through all of the company’s marketing materials, web design and signage. In addition, we worked with BHDP Architecture to provide integrated environmental graphics for their beautiful new facility in downtown Dayton.

White Design Studio, Cincinnati, Ohio, Columbus, CareSource, Graphic Design, Environmental Design, Multimedia design, Integrated branding & design

White Design Studio, Cincinnati, Ohio, Columbus, CareSource, Graphic Design, Environmental Design, Multimedia design, Integrated branding & design

White Design Studio, Cincinnati, Ohio, Columbus, CareSource, Graphic Design, Environmental Design, Multimedia design, Integrated branding & design

White Design Studio, Cincinnati, Ohio, Columbus, CareSource, Graphic Design, Environmental Design, Multimedia design, Integrated branding & design

White Design Studio, Cincinnati, Ohio, Columbus, CareSource, Graphic Design, Environmental Design, Multimedia design, Integrated branding & design

White Design Studio, Cincinnati, Ohio, Columbus, CareSource, Graphic Design, Environmental Design, Multimedia design, Integrated branding & design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience. 
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well. 
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Then, we apply concept designs to all of the individual components. Finally, we fabricate and install our solutions.
Web/Mobile: Website solutions are an important part of any integrated branding effort. We obsess over the user experience UI and User Experience UX. Expert SEO–Search Engine Optimization–integration ensures that your message will be easily found and seen by your targeted audiences.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. They embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium or a monumental courtyard centerpiece, Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      

Environmental Graphic Design – Alligator Purse

Posted on in EGD

ALLIGATOR PURSE | ENVIRONMENTAL GRAPHIC DESIGN

The environmental retail branding, interior features, hand-painted floors, unique displays, and simple fixtures showcase Alligator Purse’s merchandise.

This upscale, casual women’s boutique’s social atmosphere is as fundamental as the individual shopping experience. The interior features of Alligator Purse include hand-painted floors, unique displays, environmental retail branding and simple fixturing that showcases Alligator Purse’s merchandise. Private dressing rooms were specially created for the space. The Alligator Purse aesthetic is evident in the smallest details of the retail branding, even at the cash counter.

White Design Studio, Cincinnati, Ohio, Alligator Purse, Graphic Design, Environmental Design, Retail Design, Interior Design, Integrated Branding, Storefront

White Design Studio, Cincinnati, Ohio, Alligator Purse, Graphic Design, Environmental Design, Retail Design, Interior Design, Integrated Branding, Storefront, Shelving, Display Design

White Design Studio, Cincinnati, Ohio, Alligator Purse, Graphic Design, Environmental Design, Retail Design, Interior Design, Integrated Branding, Storefront, Shelving, Display Design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
Events: We excel in creating themed events–Invitations, Scripts, Audio Video Productions, Environments, Apparel, Premiums and Pre/Post Event Communications. White Design Studio is your event design expert for Pop-up Stores, Product Announcements, Tradeshows, Sales Meetings, and Conferences.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      

Environmental Graphic Design – P&G Coffee

Posted on in EGD
dimensional environmental graphics

P&G COFFEE | ENVIRONMENTAL GRAPHIC DESIGN

Fun, coffee-inspired, dimensional environmental graphics are all signed with a P&G phrase and decorate walls and act as focal points throughout the floors.

Expressing the rich history of Folger’s coffee in the context of P&G’s corporate equity means careful blending of two brands. The challenge was taking advantage of common ground where it exists and creating an aesthetic that speaks to both brands. White Design Studio’s solution uses a strong dose of Folger’s heritage to tie the dimensional environmental graphics together. Fun, coffee-inspired quotes, signed with a P&G phase graphic serve as inexpensive wall decor at focal points throughout the floors. BHDP Architecture designed the interiors.

White Design Studio, Cincinnati, Ohio, Columbus, P&G Coffee, Graphic Design, Environmental Design, Lobby Design, Brand Identity, Brand Strategy, Integrated Branding, Food & Beverage, Display, Exhibit Design, Custom Display

White Design Studio, Cincinnati, Ohio, Columbus, P&G Coffee, Graphic Design, Environmental Design, Lobby Design, Brand Identity, Brand Strategy, Integrated Branding, Food & Beverage

White Design Studio, Cincinnati, Ohio, Columbus, P&G Coffee, Graphic Design, Environmental Design, Interior Design, Dimensional Graphics

White Design Studio, Cincinnati, Ohio, Columbus, P&G Coffee, Graphic Design, Environmental Design, Lobby Design, Brand Identity, Brand Strategy, Integrated Branding, Food & Beverage




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      

Environmental Graphic Design – P&G Hangar

Posted on in EGD
environmental branding

P&G HANGAR | ENVIRONMENTAL GRAPHIC DESIGN

Custom displays, environmental branding elements and directed messaging creates an unique experience for P&G’s new Global Flight Operations facilities.

We were tasked with using environmental branding elements to create a fun and informative experience for P&G’s new Global Flight Operations facilities. Custom displays were developed with messaging directed at site employees, corporate employees and guests alike.

 

A series of graphics aligned on poles help define the lobby space. Environmental branding elements tell different parts of the P&G aviation story in a fun and engaging way. Murphy Catton fabricated and installed the environmental branding elements. BHDP Architecture designed the interior space.

White Design Studio, Cincinnati, Ohio, Columbus, P&G Hangar, Graphic Design, Environmental Design, Sculpture

White Design Studio, Cincinnati, Ohio, Columbus, P&G Hangar, Graphic Design, Environmental Design, Sculpture, Integrated Design, Multimedia design, Interactive map

White Design Studio, Cincinnati, Ohio, Columbus, P&G, Graphic Design, Environmental Design, Sculpture, Integrated Design, Multimedia design, Dimensional Graphics

White Design Studio, Cincinnati, Ohio, Columbus, P&G Hangar, Graphic Design, Environmental Design, Sculpture, Integrated Design, Multimedia design, Interactive map

White Design Studio, Cincinnati, Ohio, Columbus, P&G Hangar, Graphic Design, Environmental Design, Sculpture, Integrated Design, Multimedia design, Interactive map

White Design Studio, Cincinnati, Ohio, Columbus, P&G, Graphic Design, Environmental Design, Sculpture, Integrated Design, Multimedia design, Dimensional Graphics




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.