P&G PACKAGING / CORPORATE IDENTITY

Carefully crafted logo and identity design captures essence of primary objectives for P&G Packaging branch.

P&G is a multinational manufacturer of a wide range of products in a variety of categories. Their corporate identity design guidelines allow for the creation of PE’s, or Personality Expressions, to identify individual groups or initiatives within the larger P&G brand. Initially, we were tasked to create an identity design for HairCare Packaging. Through our process, however, our concepts spurred a much larger conversation about creating a PE logo for all of Packaging.

 

Our solution was to focus on the primary objectives for all of P&G’s Packaging groups—to “Innovate and Delight.” Our mark is carefully crafted to express both qualities in a way that is inclusive of all of the disciplines and expertise required to deliver on that promise.

White Design Studio, Cincinnati, Ohio, P&G, P&G Packaging, Branding & Identity, Graphic Design, Logo Design

White Design Studio, Cincinnati, Ohio, Columbus, Brand Identity Design, Logo Design, Branding & Identity, Graphic Design, P&G


The new design has become the official mark for over 16 groups. It will be deployed in a variety of ways—from email signatures, building signage, apparel and Powerpoint screen templates.


White Design Studio, Cincinnati, Ohio, Columbus, Brand Identity Design, Logo Design, Branding & Identity, Graphic Design, P&G

White Design Studio, Cincinnati, Ohio, P&G, P&G Packaging, Branding & Identity, Graphic Design, Logo Design, Tagline

White Design Studio, Cincinnati, Ohio, P&G, P&G Packaging, Branding & Identity, Graphic Design, Logo Design, Digital




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.