SPEAR SYSTEMS | CORPORATE IDENTITY

Rebranded corporate brand identity and graphic standards better reflect the new global outreach of Spear Systems in Mason, Ohio.

Spear Systems, an industry leader in innovative and sustainable packaging, wanted to update their existing corporate brand identity. They wanted a mark that would reflect their global reach and broader capabilities in the beverage and packaging industries. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our corporate brand identity solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional, global shape.

White Design Studio, Cincinnati, Ohio, Columbus, Spear, Brand Identity, Graphic Design, Logo Design


Spear is a global corporation that prints labels for a huge portion of the beverage and food packaging industry. Their innovations can be seen in grocery and convenience stores the world over. The Spear corporate brand identity and print package needed to be emotional, innovative, clean and precise. We worked directly with API to ensure our material for Spear was of the same exacting quality that they lavish on their own clients.


White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Packaging

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Digital, Web Design, Web Banner

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Tagline

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Print Design, Collateral, Pocket Folder, Letterhead

White Design Studio, Cincinnati, Ohio, Columbus, Spear, Graphic Design, Brand Identity, Brand Strategy, Integrated Branding, Brand Strategy, Print Design, Collateral

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Website Design, Digital

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Website Design, Digital

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Suspended Graphics, Rebranding, Lobby Design

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Display Design, Dimensional Graphics, Customer Experience, Briefing Center

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Display Design, Dimensional Graphics

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Display Design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience.  
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well. 
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
Web/Mobile: Website solutions are an important part of any integrated branding effort. We obsess over the user experience UI and User Experience UX. Expert SEO–Search Engine Optimization–integration ensures that your message will be easily found and seen by your targeted audiences.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.