branded wayfinding

FROST BROWN TODD | ENVIRONMENTAL GRAPHIC DESIGN

BHDP enlisted White Design Studio to design, produce and install integrated branding and branded wayfinding for national law firm Frost Brown Todd.

BHDP enlisted us to design, produce and install integrated branding and branded wayfinding for national law firm Frost Brown Todd. Starting with a brand audit, we made a range of recommendations on how Frost Brown Todd could evolve their brand. We also used this exercise to inform the branding and branded wayfinding systems for all of their offices.

White Design Studio, Cincinnati, Ohio, Columbus, Frost Brown Todd, Graphic Design, Environmental Design, Dimensional Design, Corporate design, Branding & Identity, Wayfinding


Our goal was to ensure their branded wayfinding system followed informed decisions about the entire brand and story. We delivered a system that is clean, modern, and understated. There is an appearance of high-production value, but nothing ostentatious.


White Design Studio, Cincinnati, Ohio, Columbus, Frost Brown Todd, Graphic Design, Environmental Design, Dimensional Design, Corporate design, Branding & Identity, Wayfinding


Challenges arose applying our system directly to the glass without showing an adhesive on the backside. We also applied these to soft fabric panels mechanically, so they could operate properly and hold up over time. Because no current system could meet all of our needs, we designed one from the ground up. The result is a branded wayfinding system that was less expensive to deliver and simpler for the client to use. It is also more durable than other systems, and more flexible.


White Design Studio, Cincinnati, Ohio, Columbus, Frost Brown Todd, Graphic Design, Environmental Design, Dimensional Design, Corporate design, Branding & Identity, Wayfinding

White Design Studio, Cincinnati, Ohio, Columbus, Frost Brown Todd, Graphic Design, Environmental Design, Dimensional Design, Corporate design, Branding & Identity, Wayfinding

White Design Studio, Cincinnati, Ohio, Columbus, Frost Brown Todd, Graphic Design, Environmental Design, Dimensional Design, Corporate design, Branding & Identity, Wayfinding


Textured glass with a dimensional stainless logo announces the arrival at the FBT offices.




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience. 
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Then, we apply concept designs to all of the individual components. Finally, we fabricate and install our solutions.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.