colorful environmental branding

P&G HR/PSO | ENVIRONMENTAL GRAPHIC DESIGN

 Bright, inviting and colorful environmental branding use easily updatable content, color and imagery to reinforce specific functions of various spaces.

White Design Studio worked with architectural partners BHDP to design a colorful environmental branding solution for P&G’s Human Resources and Product Supply Operations that blended their interior design goals with their branding guidelines.

 

We knit together these assets throughout the space so that environmental graphics addressed localized groups within the floors and served as a tacit wayfinding scheme for the employees. We made the atrium bright and inviting with colorful environmental branding, with easily updatable content and imagery that reinforces the spaces’ various functions.

White Design Studio, Cincinnati, Oho, Columbus, P&G HR/PSO, Graphic Design, Environmental Design, Brand Identity, Brand Strategy, Integrated Branding, Corporate Design

White Design Studio, Cincinnati, Oho, Columbus, P&G HR/PSO, Graphic Design, Environmental Design, Brand Identity, Brand Strategy, Integrated Branding, Corporate Design

White Design Studio, Cincinnati, Oho, Columbus, P&G HR/PSO, Graphic Design, Environmental Design, Brand Identity, Brand Strategy, Integrated Branding, Corporate Design

White Design Studio, Cincinnati, Ohio, Columbus, P&G Legal, Graphic Design, Environmental Design, Brand Identity, Brand Strategy, Integrated Branding, Corporate Design, Modular Design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Then, we apply concept designs to all of the individual components. Finally, we fabricate and install our solutions.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.