REGENSTRIEF INSTITUTE | ENVIRONMENTAL GRAPHIC DESIGN

Environmental graphic design features, including a dimensional timeline that spans four floors, highlight the rich story of Regenstrief Institute in Indianapolis, Indiana.

The Regenstrief Institute is part of the Indiana University School of Medicine located in Indianapolis, Indiana. Founded by Sam and Myrtie Regenstrief in 1968, Sam’s D&M Corporation in Connersville, Indiana, was responsible for over 30% of the world’s residential dishwashers and made Sam and Myrtie wealthy. Sam’s relentless pursuit of efficiency in his operations fueled his concept and objectives for the institute. Frustrated by the inefficient delivery of health care in eastern Indiana, Sam wanted to apply his manufacturing principals to increase healthcare delivery efficiency for all.

 

In 2013, plans were made to construct a new Regenstrief Institute facility on the IU campus. We were asked to design, fabricate and install all of the environmental graphic design. Our solution was to bring the Regenstrief Institute’s tagline–“Pathways to Better Health”–to life. Intense, white light represents Sam and Myrtie’s passion for building the “path”. With this passion and generosity, they lighted the way, providing safe environments for revolutionary ideas to be explored and deployed. The lobby features a composition of three, branded elements. Each element works together to set the stage and anchor the balance of graphic installations throughout the building. A rear-illuminated column introduces Sam and Myrtie’s story and reinforces the concept of light as a visual tool and metaphor. Adjacent to the column is one of Sam’s real dishwashers–a physical artifact that explains how this unlikely partnership evolved.

White design studio designs experiential graphics for the Regenstrief Institute

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Graphic Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display


We created a four-story high environmental graphic design feature in the main stairwell that depicts the “pathways to better health”. Created using the light path metaphor, this feature also builds a timeline of the significant accomplishments of the four branches that make up Regenstrief Institute. Each floor is branded, through the use of color and graphic elements, to represent the individual department.


White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display


Stainless steel wall murals on each of the upper floors display the Regenstrief logo. These dimensional representations serve as a touchstone back to Sam and Myrtie’s spirit, delineated on the first floor. The wall features, rendered as large halftone dots, read clearly from afar but become abstract up close. Each mural expresses The Regenstrief’s vision and insight–seeing ideas others hadn’t. For example, one the Regenstrief Institute’s first initiatives was to tie all medical records for individuals together electronically–an idea that is just now becoming accepted.


White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display

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White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display, Production, Welding, Custom Fabrication

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display, Production, Welding, Custom Fabrication

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display, Production, Welding, Custom Fabrication

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display, Production, Welding, Custom Fabrication

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display, Production, Welding, Custom Fabrication, Mock up

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display, Production, Welding, Custom Fabrication

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display, Production, Welding, Custom Fabrication

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display, Production, Welding, Custom Fabrication

White Design Studio, Cincinnati, Ohio, Columbus, Regenstrief Institute, Graphic Design, Environmental Design, Indiana, LED Lighting, Custom Display, Multimedia, Display Wall, Timeline, Custom Lighting, Digital Graphics, Integrated Branding, Kiosk Display, Production




 White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Concept designs are then applied to all of the individual components. Finally, we fabricate and install our solutions.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. They embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium or a monumental courtyard centerpiece, Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.