showroom design

WATSON’S | ENVIRONMENTAL GRAPHIC DESIGN

Environmental design, brand identity, and brand consultation are all part of the showroom design for Watson’s retail space in Florence, KY.

Watson’s is a locally-owned retailer of health, leisure, and lifestyle products for consumers’ homes. We had an opportunity to help them launch a new kind of smaller, satellite store using environmental design. These satellite stores and showroom design feature only the most popular products, rather than carrying the entire Watson’s catalog on the showroom floor. They also help retain current customers. For instance, if you bought a Watson’s pool, you will find the chemicals you need to maintain that pool. We provided environmental design for the interior, the branding, and consulted on many aspects of this showroom design project. The goal was to keep customers coming back, while also making their products more accessible to a wider audience.

White Design Studio, Cincinnati, Ohio, Columbus, Watsons, Graphic Design, Environmental Design, Interior Design, Dimensional Graphics, Modular Design, Interior Graphics, Storeroom, Showroom Graphics


A custom, modular graphic system makes updating and changes quick, inexpensive and easy.


White Design Studio, Cincinnati, Ohio, Columbus, Watsons, Graphic Design, Environmental Design, Interior Design, Dimensional Graphics, Modular Design, Interior Graphics, Storeroom, Showroom Graphics


Large murals help guide customers to specific locations,


White Design Studio, Cincinnati, Ohio, Columbus, Watsons, Graphic Design, Environmental Design, Interior Design, Dimensional Graphics, Modular Design, Interior Graphics, Storeroom, Showroom Graphics

White Design Studio, Cincinnati, Ohio, Columbus, Watsons, Graphic Design, Environmental Design, Interior Design, Dimensional Graphics, Modular Design, Interior Graphics, Storeroom, Showroom Graphics


The design of the Pool School graphics acts as props for salespeople or stand-alone educational kiosks.


White Design Studio, Cincinnati, Ohio, Columbus, Watsons, Graphic Design, Environmental Design, Interior Design, Dimensional Graphics, Modular Design, Interior Graphics, Storeroom, Showroom Graphics




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Events: We excel in creating themed events–Invitations, Scripts, Audio Video Productions, Environments, Apparel, Premiums and Pre/Post Event Communications. White Design Studio is your event design expert for Pop-up Stores, Product Announcements, Tradeshows, Sales Meetings, and Conferences.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.