White Design Studio and MurphyCatton have combined again to put a new face on the USDF’s Roemer Foundation/USDF Hall of Fame exhibit for the 2010 World Equestrian Games or WEG. USDF is located in Lexington, Kentucky and is part of the Kentucky Horse Park. Our design solution centers around (2) full-sized two-dimensional horse-and-rider sculptures. These colorful icons symbolize the unison of horse and rider in the sport of dressage. A series of graphic panels line the perimeter wall, each highlighting a part of the dressage story. A 24′ time line panel knits together all things dressage. Additional information is delivered via two interactive video displays. This project is a great example of our ability to take a great story and make it engaging, educational and entertaining.

A new comprehensive identity system for a global supplier of clear, pressure-sensitive labels for the beverage and packaging industries. Spear Systems— an the industry leader in innovative and sustainable packaging—wanted to update their existing mark to better reflect their global reach and broader capabilities. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional global shape.

De offers 3 values in equal measure; high quality raw herbs and spices, masterful blends and mountains of advice. We developed ways to package different combinations of those through package labels, wrappers, brochures and more. We photographed everything ourselves and wanted the quality of the product and the advice to shine through. Everything is simple, approachable and appetizing.

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White Design Studio designed a website with an animation at the beginning that takes the broad concepts that the value of this energy risk management company is built on and renders them in a very simple animation.

We also developed a platform that allows the user to keep the site fresh and maximize the search engine traffic. And we have made it easy for the customer to make updates to their own content.

Our old friend De Stewart, aka Colonel De asked us to help him with his latest project, a gourmet herb and spice shop located in historic Findlay Market in the Over-the-Rhine historic district of Cincinnati. We jumped at the chance and are proud to show off our latest brand.

De is known for his likeness and especially the mustache, so that became equity we could build on for his identity. We wanted to show that professional chefs and  home cooks alike appreciate what De offers. So we tried to design something “Professional but Approachable.”

This new logo and graphic system will be translated through all the touch points – everything from packaging to store interiors; from website to branded merchandise. Stay tuned for all the latest from the Colonel.

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White Design Studio developed a new mark and name for an internal “Green”campaign for Boehringer Ingelheim. We designed the identity system, kiosks and graphics and are producing several issues of an e-newsletter. The objective is to inspire employees to look for energy savings everywhere in the facility, and also in their homes. Not only is it good for the environment, it is also good for the employees as their compensation is tied to overall manufacturing costs. It’s a win win! Theirs is a building full of creative scientists. BI has a great idea, putting all that equity to work for them and changing the culture of the company from a group of consumers to a group of conservers.

An identity system has to be able to be more and do more than ever before. It must be strong graphically. It must be symbolically resonant. It must have a life in motion and in 3 dimensions. And the best ones are pedagogical props for telling the brand story. The identity we designed for a new energy risk management business, we believe fulfills all these requirements.

We also think that an identity must first attract before it can inform. So, first it must be beautiful. The way that it informs can be literal or resonant with the value of the business. We developed the name and helped research the it while we auditioned marks with the various name choices. We also developed a collateral system for print, web and one-on-one presentations to allow the customer to tailor its message to different markets and different customers within those markets.

Envy Salon came to us with a clean sheet of paper and asked us to help design a new salon here in Cincinnati, Ohio. We developed the name “Envy” with input from the client. We wanted something a little fun, a little forward, and something that got to the heart of why you might spend time and money on your image.

It was important to us that everything the client sees or touches in the salon reflects the same fun and forward personality. We designed an identity system, collateral and web site to compliment the name and the range of products and services the salon was to offer. We tried to keep it clean and fresh and look like an attractive national brand while retaining some local charm.

A Source of Comfort

CareSource is there for its clients, 24 hours a day, 7 days a week. We designed the look and feel of their new website in concert with their print and environment. Consistency at every touch point is what strengthens a brand’s presence in the minds of consumers. We believe that the website should not only look familiar, but feel familiar. White Design Studio worked with their internal marketing and management teams to develop an information architecture that was approachable, useful and customizable by the user to address needs such as sight deficiencies.

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