Since the emergence of Instagram’s free photo filtering and sharing app, we have noticed a change in the colors web designers, fashion designers, product designers and stylists in every medium are gravitating toward.

Color tastes change all of the time, and they tend to happen as a social collective. You can almost tell the year something was brought to market by the shade of green that it is. What is interesting about this shift is that it is happening because of the way an app modifies color to suit the color replication of old film stocks like 1970’s Kodachrome, or 1980’s Fugicolor or the famous Polaroid Instamatics.

We grew up selling and using these film stocks. Thomas’ father was a photographer and he worked in a camera store. He showed him the tell-tale differences in stocks. He could tell the year; manufacturer and ISO of a film by looking at a print.

What interests us about this shift is that our new color pallet is coming to us from a technological leap forward that is delivering an historical filter on the present. Now that so much of our lives is seen in through a characterization of Kodak 400 C-41 process, Facebook Blue looks so dated.

Now, when you are out in the wild. look for red with a pink and orange undertone. Look for those earthy yellows. Look for greens that swing just slightly turquoise, tortoise-shell browns, not-quite blacks, and a little gold mixed into just about everything.

For 20 years, White Design Studio has integrated great building design, media design, print design and brand stories, into beautiful, meaningful customer experiences. Every new client gives us an opportunity to expand our capabilities, and refine our process. We love collaborating with architects, advertising firms and marketing departments, and we want to be a part of your team.

Creativium is more of a way than a thing. It cannot be mined or manufactured. It is design prowess in its purest form. Whether it is a great piece of inspiration, or a new way of thinking about something, or just a strong cup of coffee, Creativium is the name we have given to the undefinable energy in White Design Studio’s process. Without it, we could not  create our award winning, distinctive, custom design solutions. Executive Briefing Centers demand inspiring, rigorous creative and White Design meets the challenge with its multidisciplined approach. Our passion lies in balancing multi-media, graphic and environmental design into one consistent, seamless, focused solution.

White Design travels to Santa Clara for the 2010 Spring ABPM Conference April 13-15. Peter is taking a prized piece of Creativium to demonstrate what makes White Design different.

Our interactive, air-touch wall installed at Battelle in Columbus, Ohio has been featured in SEGD’s quarterly magazine. Read the article here.

White Design Studio was able to take a large, complex set of ideas and weave it together with an over arching brand and graphic language that told our stories clearly and concisely. The brand was emblematic of both the subject matter, and the sense of discovery we wanted our audience to feel. Just below the brand, White Design was able to show many of the principals our exhibition would demonstrate individually in a master narrative that governed the exhibit and gave the visitors a foundation for everything they were going to learn. Finally, individual exhibits were attractive, the lessons were clear and all of the demonstrations and aesthetics supported the main narrative.

White Design Studio was a pleasure to work with during the design process, taking input from our team of educators, administrators, industry professionals and adding their own research and perspective to make a learning tool that is informative and inspirational. In the end, both our guidance and theirs produced a solution that was far better than either of us could have produced on our own.

Tom Vierheller

Interim Director, Eastern Kentucky Science Center

Peter White, Designer, White Design Studio, Dale Tesmond, The Brand Experience and Matt Heller, Cultural Anthropologist, Aegis Group teamed together to conduct a workshop for the ABPM Fall Conference in Dallas, Texas on October 21st, 2009. The topic was “Manipulation” – in other words, how to best prepare your audience to accept and retain the message you want them to take-away from their visit to your briefing center. Knowing you audience, crafting your message, climbing the emotional tree, the magic of three’s, orchestrating your experience, understanding and using peak end and zero sum principals were all examined as tools for creating a memorable experience.

On the whole White Design Studio exceeded our design expectations while demonstrating an ongoing propensity to meet aggressive deadlines.  We will continue to use Peter and his team as opportunities arise and would gladly refer them to others doing like work.

Mark T. Martens
Project Manager, P&G