White Design Studio was asked to help name and design an identity for the cafeteria at Battelle. Through a series of iterations, the client settled on the name “Food for Thought.” The challenge was to come up with a fun way to illustrate that in a logo. Our final solution was to depict a brain where the positive shapes were recognizable fruit and vegetables and the negative space between them helped us to recognize it as a brain.

White Design Studio, in conjunction with Murphy Catton Woodworking, created an exhibition for the Eastern Kentucky Science Center called Energee!. The 12 exhibits allow kids of all ages to learn about energy though interaction with real world examples, interactive electronic media and immersive experiences. We developed the lessons, how they would be taught and worked with a team of educators to tailor the message to school age children. Each exhibit is collapsable and can be rented by area schools, or the whole exhibition can travel. Energee! is great at letting kids see and feel the science at work and it also provides parallels for teachers to extend the lessons into their classrooms.

This was a great chance for us to design an exhibit from the ground up. We developed the name, logo, exhibit design, graphic style and  interactive, hands-on displays. The result is a dynamic, flexible tool to teach kids and adults about different types of energy, where they experience them in their daily lives, and what choices we can make to best apply our resources.