A modular display system, customized for each floor of P&G’s new home for the Legal Department. A series of graphic templates and substrates generate a family of compositions, personalized for occupants of each floor. Terminating key vistas are larger than life legal seals that appear to be embossed from the walls. They each highlight a legal maxim around a custom department logo also created by White Design Studio. This job was produced by our friends at Adex. BHDP Architecture designed the interiors.

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What better visual metaphor for a legal office than these oversized 60″ dia. embossed legal seals. Latin legal maxims with their English translations are incorporated into a custom seal design. 12 unique seals are located in high profile locations throughout the 6 floors of these legal offices for P&G. Our friends at BHDP Architecture designed the interiors.

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Colorful, bright branding components for this special “think tank” department in P&G are meant to inspire creative solutions to marketing challenges. Each piece conveys creative inspiration through color, materials and text. Interiors by our friends at BHDP Architecture.

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These hanging, multilayered banners are colorful, fun and attractive. Direct printed clear acrylic allows for custom colors and textures. Opaque dimensional letters and graphic elements add to the layering. B&N hardware is used to hang the assembled composition in space. BHDP Architecture designed the interiors.

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We designed an identity that reflects our core values. We see our varied talents as lenses through which we examine a design problem. Our new logo is made up of a series of lenses or apertures. Our value, our personality is defined by the space between. It is not our goal to imbue your equity with our personality, but to design solutions that, through our filter, allow your brand to sing with the clearest possible voice. Below is a photo gallery of how we translated that idea to all of our collateral.