These 5 floors of environmental branding for local company combined equity from their Human Resources team and their Product Supply Operations team. We worked with architectural partners BHDP to design a solution that extended the goals of their interior design into the branding. The challenge was to knit together all of these assets in a meaningful way throughout the space so that branding addressed localized groups within the floors and served as a tacit wayfinding for the employees. We tried to make the atrium bright and inviting, make content easily updatable and use color and imagery to reinforce the functions of spaces. We also designed a system of updatable digital content that matched the design and objectives of the static pieces. Adex and Murphy Catton were manufacturing partners for this project.

Creativium is more of a way than a thing. It cannot be mined or manufactured. It is design prowess in its purest form. Whether it is a great piece of inspiration, or a new way of thinking about something, or just a strong cup of coffee, Creativium is the name we have given to the undefinable energy in White Design Studio’s process. Without it, we could not  create our award winning, distinctive, custom design solutions. Executive Briefing Centers demand inspiring, rigorous creative and White Design meets the challenge with its multidisciplined approach. Our passion lies in balancing multi-media, graphic and environmental design into one consistent, seamless, focused solution.

White Design travels to Santa Clara for the 2010 Spring ABPM Conference April 13-15. Peter is taking a prized piece of Creativium to demonstrate what makes White Design different. If you have been lucky enough to get one of the small pieces of Creativium that were given away at the show, be sure to visit this link to learn how to fill it with your own creations.