White Design Studio and MurphyCatton have combined again to put a new face on the USDF’s Roemer Foundation/USDF Hall of Fame exhibit for the 2010 World Equestrian Games or WEG. USDF is located in Lexington, Kentucky and is part of the Kentucky Horse Park. Our design solution centers around (2) full-sized two-dimensional horse-and-rider sculptures. These colorful icons symbolize the unison of horse and rider in the sport of dressage. A series of graphic panels line the perimeter wall, each highlighting a part of the dressage story. A 24′ time line panel knits together all things dressage. Additional information is delivered via two interactive video displays. This project is a great example of our ability to take a great story and make it engaging, educational and entertaining.

Perhaps the most important component to your identity is your website. It is the one piece that has the ability to have a conversation with the public at any time of day, in any country, on any device. We felt very strongly about refreshing Spear’s website when we revised their identity, for just that reason. We designed the style  and story delivery and Spear implemented our recommendations. Spear’s new site efficiently an emotional and informative brand story and is a great front door for this international company.

A new comprehensive identity system for a global supplier of clear, pressure-sensitive labels for the beverage and packaging industries. Spear Systems— an the industry leader in innovative and sustainable packaging—wanted to update their existing mark to better reflect their global reach and broader capabilities. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional global shape.

Just short of smellivision. Colonel De is a retailer of herbs, spice and great advice. We designed his new look, his brand personality and his store. The challenge was to put the experience of going to see De, into an online delivery system, at a very low cost. We have deployed the new look with great success and continue to refine the back end to tie products recipes and advice together to create an organic market experience for buyers all over the world. If you’re thinking of trying out some of his product, try the “Holy Smoke.” We put it on just about everything.

De offers 3 values in equal measure; high quality raw herbs and spices, masterful blends and mountains of advice. We developed ways to package different combinations of those through package labels, wrappers, brochures and more. We photographed everything ourselves and wanted the quality of the product and the advice to shine through. Everything is simple, approachable and appetizing.

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