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The centerpiece of this environmental branding project is a 3,000 pound steel sculpture of a molecule developed by the scientists at Battelle. It is a portion of a molecule for a material key to the production of Hydrogen Fuel Cells. We think of this object as the church steeple in a small town. It is visible from much of the first floor and second floor and serves to anchor the entire project. For us, it monumentalizes science but also the connections Battelle makes between disciplines, which is at the root of Battelle’s specific value as a business.
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White Design Studio developed a language of patterns that we used in the media and graphics of our environmental branding package. The patterns are made up of three elements. Squares, Circles and Hexagons. They are organized into streams, and within the streams, begin to align to local grids. Squares represent tables and frameworks for data. Circles represent atomic and molecular relationships. Hexagons speak to metallurgy and crystalline structures. These are all diagrams for scientific relationships and lenses through which we understand science.
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These open weave room dividers for a Fabric Care company here in Cincinnati (I wonder who that could be…) were a detailing and composition challenge. 3D models were constructed to help both designer and client visualize the final product. Direct printed Sintra was selected for its durability and flexibility as we weaved our magic. Murphy Catton fabricated and installed the pieces. BHDP Architecture designed the interiors.
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A Source of Pride
Here, at the main entrance of CareSource’s Dayton facility, the pieces of our palette come to life. This main element has content that slowly changes via digital media players. It also has windows through it to the conference room beyond. Finally it is may be used as a display for welcome information to visitors. The color on the acrylic panels is somewhat polarized so the installation changes as the visitor walks by. In all this lobby installation serves as a dynamic key to the graphic language of the facility and a way to abstract the services they provide.
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What better visual metaphor for a legal office than these oversized 60″ dia. embossed legal seals. Latin legal maxims with their English translations are incorporated into a custom seal design. 12 unique seals are located in high profile locations throughout the 6 floors of these legal offices for P&G. Our friends at BHDP Architecture designed the interiors.
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These hanging, multilayered banners are colorful, fun and attractive. Direct printed clear acrylic allows for custom colors and textures. Opaque dimensional letters and graphic elements add to the layering. B&N hardware is used to hang the assembled composition in space. BHDP Architecture designed the interiors.
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Patterns of translucent, colored vinyl help to brand this large open office space. A stylized international map spans a clear glass bridge to give the illusion of walking through a glass globe. Bright “welcome” banners accent and anchor the space. Over (50) 4 x 8 panels were treated for over 200 linear feet of branding that reinforces BHDP Architecture’s desire to make the central bridge a special element, and the client’s desire for privacy screening on the glass.
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These innovative water graphics are printed direct on clear acrylic and mounted 1 1/2″ off the wall to create an interesting shadow line. Adex produced and installed the pieces. A series of three complete the composition and add a common thread to the office space while reinforcing a meaningful piece of P&G’s corporate equity. Our friends at BHDP Architecture designed the interiors.
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