How do we tell a story with data? In this age, designers are challenged to make sense of a growing accumulation of information. As more data is created, there is a need for better methods to display it. This expanding field can be called information design or information architecture. Its fundamental purpose is to express, with clarity, the aesthetics of information. One of our favorite designers working in the area is Moritz Stefaner moritz.stefaner.eu who calls himself a practitioner of information aesthetics. We have always used information architecture as an internal tool to organize large jobs. Now we are designing new ways to use apply these methods to deliver our clients’ data through a branded experience. Look for updates on an interactive table that uses motion tracking and physical objects to drive a sea of connected data points.

The FWA site has been an ongoing source of everything that is new and groundbreaking on the web. Diverse clients and solutions are featured every week. We are always amazed at the quality of concepts realized through thoughtful execution. Using technology invisibly to solve a marketing or communication objective. We all visit this site on a regular basis. It’s the best way to stay connected to the technology train that is racing down the internet. See it here  http://www.thefwa.com/