United Way of Greater Cincinnati has just opened a brand new Convening Center designed by Cincinnati architects, GBBN. White Design Studio worked with the center’s designers and with Murphy Catton to tell UWGC’s compelling story through its new center and throughout the building.
We urged the client to let us think of Signage, Wayfinding, Environmental Branding, and Donor Recognition as one system. What we achieved is a careful arrangement of emotional and verbal statements that guide users through the building, and through United Way’s local history, its aims and achievements, its donors and its impact on the community.
We worked very hard to integrate these statements into the architecture, and let the user’s natural approach to and through the building guide them through the story. Moments of pause offer more story to digest. Transient spaces offer more singularly emotional graphics. Large images terminate pathways and pull you through halls, and bright colors cue you to the most important wayfinding directories and destinations.
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White Design Studio and MurphyCatton have combined again to put a new face on the USDF’s Roemer Foundation/USDF Hall of Fame exhibit for the 2010 World Equestrian Games or WEG. USDF is located in Lexington, Kentucky and is part of the Kentucky Horse Park. Our design solution centers around (2) full-sized two-dimensional horse-and-rider sculptures. These colorful icons symbolize the unison of horse and rider in the sport of dressage. A series of graphic panels line the perimeter wall, each highlighting a part of the dressage story. A 24′ time line panel knits together all things dressage. Additional information is delivered via two interactive video displays. This project is a great example of our ability to take a great story and make it engaging, educational and entertaining.
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A new comprehensive identity system for a global supplier of clear, pressure-sensitive labels for the beverage and packaging industries. Spear Systems— an the industry leader in innovative and sustainable packaging—wanted to update their existing mark to better reflect their global reach and broader capabilities. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional global shape.
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De offers 3 values in equal measure; high quality raw herbs and spices, masterful blends and mountains of advice. We developed ways to package different combinations of those through package labels, wrappers, brochures and more. We photographed everything ourselves and wanted the quality of the product and the advice to shine through. Everything is simple, approachable and appetizing.
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White Design Studio designed a website with an animation at the beginning that takes the broad concepts that the value of this energy risk management company is built on and renders them in a very simple animation.
We also developed a platform that allows the user to keep the site fresh and maximize the search engine traffic. And we have made it easy for the customer to make updates to their own content.
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