EXTENDED GALLERY | 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10
These 5 floors of environmental branding for local company combined equity from their Human Resources team and their Product Supply Operations team. We worked with architectural partners BHDP to design a solution that extended the goals of their interior design into the branding. The challenge was to knit together all of these assets in a meaningful way throughout the space so that branding addressed localized groups within the floors and served as a tacit wayfinding for the employees. We tried to make the atrium bright and inviting, make content easily updatable and use color and imagery to reinforce the functions of spaces. We also designed a system of updatable digital content that matched the design and objectives of the static pieces. Adex and Murphy Catton were manufacturing partners for this project.
Posted in Environmental Graphic Design | No Comments »
Battelle is the world’s largest, nonprofit, research and development organization. Their selling line is “The Business of Innovation.” Our overarching goal was to brand the lobby and cafeteria of their global headquarters in a way that embodied innovation.
The design challenge was to show Battelle as a global leader in science and provide a way for the public to experience their value. We worked with BHDP Architecture to reinforce their changes to the space, so our solutions would extend their goals. We also teamed up with a Obscura Digital and Murphy Catton to ensure tight control over the end product.
Our intent, throughout the lobby, was to monumentalize science in an abstract way. The molecule sculpture is where this goal is epitomized. A 3000 pound steel sculpture of a molecule reveals itself to visitors in the lobby. As they make their way through a glass wall the space peels away and reveals the entire sculpture, which can be touched and occupied.
The lobby also features an interactive video installation that has 4 modes. A sleep mode plays a subtle animation 5’ tall by 30’ wide. The follow mode tracks users with a branded animation which entices people closer. The user mode is a content-rich playful way for multiple users to find out more about the scope of Battelle and its contributions. The presentation mode shows a series of monumental video presentations, triggered remotely. The seamless integration of these, together with the depth of information accessible, makes this installation unlike any other.
Posted in Environmental Graphic Design, Portfolio | No Comments »
EXTENDED GALLERY | 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12
Our goal was to create an immersive interactive way of experiencing the Battelle brand that tapped into the wonder we all feel when we discover something. The interactive wall tracks you from up to 20 feet away with an animation, beckoning you to approach and discover. It then invites you to touch it. When you do, you discover that there is a wealth of animated content that tells a rich story of the history and capabilities of Battelle. White Design Studio, in conjunction with Obscura Digital and Murphy Catton developed a device that can track the movements of three individual users, in three dimensions, to deliver a personalized conversation between the user and the brand. The leader of a large group can remotely command the wall to play from a selection of monumental videos that take over the entire width of the 30 foot screen and all six channels of audio.
Posted in Interactive, Portfolio | No Comments »
EXTENDED GALLERY | 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10
Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the corporate equity in the context of brand. Here, we designed large fabric inspired screens to announce the brand group at each elevator lobby. Large fabric image murals anchor huddle spaces and create nodes throughout the floor. Corporate equity is expressed through the colors, patterns and photographic images selected. Interior by our friends at BHDP Architecture.
RELATED LINKS | DETAIL
Posted in Environmental Graphic Design, Portfolio | No Comments »
A Source of Inspiration
When White Design Studio set out to design 9 floors of environmental branding for the new CareSource facility in Dayton, Ohio, we had two parallel goals. We wanted to make a series of statements that illustrate to the company’s broad audience, its specific value. We also wanted the branding to embody the company’s core values and remind the staff of the importance of their impact on the lives of others. We did this by crafting a system of statements that met both of these goals, and tying those statements to photographic examples of the people they impact. We strengthened some of the company’s equity graphics and used those pieces as a three-dimensional quilt to tie our elements together. We worked closely with BHDP and designed our solutions to strengthen their architectural goals. Geograph manufactured the finished product.
Posted in Environmental Graphic Design, Portfolio | No Comments »
An identity refresh for CareSource, a Dayton, Ohio based healthcare provider. Existing elements were fine tuned and rearranged to reinforce the corporation’s values, and to better serve as an identity system rather than a single logo. White Design Studio will be translating and extending the new look through all of the company’s marketing materials, web design and signage. In addition, we are working with BHDP Architecture to provide the Environmental Branding for their beautiful new 9 story facility located in downtown Dayton. See the dynamic new BHDP designed building here. Stay tuned to see how it all comes together.
Posted in Identity, Portfolio | No Comments »
EXTENDED GALLERY | 1 - 2 - 3 - 4 - 5 - 6
A modular display system, customized for each floor of P&G’s new home for the Legal Department. A series of graphic templates and substrates generate a family of compositions, personalized for occupants of each floor. Terminating key vistas are larger than life legal seals that appear to be embossed from the walls. They each highlight a legal maxim around a custom department logo also created by White Design Studio. This job was produced by our friends at Adex. BHDP Architecture designed the interiors.
RELATED LINKS | DETAILS
Posted in Environmental Graphic Design, Portfolio | 1 Comment »
EXTENDED GALLERY | 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12
Colorful, bright branding components for this special “think tank” department in P&G are meant to inspire creative solutions to marketing challenges. Each piece conveys creative inspiration through color, materials and text. Interiors by our friends at BHDP Architecture.
RELATED LINKS | DETAILS
Posted in Environmental Graphic Design, Portfolio | No Comments »
EXTENDED GALLERY | 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10
Environmental branding extends existing corporate identity in this new office environment for TATA. BHDP Architecture designed the space and we integrated features including a glass globe enclosure, dimensional logo sculpture and colorful banners with their design intent.
RELATED LINKS | DETAIL
Posted in Environmental Graphic Design, Portfolio | No Comments »
EXTENDED GALLERY | 1 - 2 - 3 - 4 - 5 - 6
A department entry monument and graphics help announce and communicate the Oral Care culture at P&G’s Mason Business Center. A curved aluminum frame/blue Plexiglas sign has become a site standard for identifying individual departments within this facility. Our friends at BHDP Architecture designed the interiors.
RELATED LINKS | DETAIL
Posted in Environmental Graphic Design, Portfolio | No Comments »
