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These 5 floors of environmental branding for local company combined equity from their Human Resources team and their Product Supply Operations team. We worked with architectural partners BHDP to design a solution that extended the goals of their interior design into the branding. The challenge was to knit together all of these assets in a meaningful way throughout the space so that branding addressed localized groups within the floors and served as a tacit wayfinding for the employees. We tried to make the atrium bright and inviting, make content easily updatable and use color and imagery to reinforce the functions of spaces. We also designed a system of updatable digital content that matched the design and objectives of the static pieces. Adex and Murphy Catton were manufacturing partners for this project.

Battelle is the world’s largest, nonprofit, research and development organization. Their selling line is “The Business of Innovation.” Our overarching goal was to brand the lobby and cafeteria of their global headquarters in a way that embodied innovation.

The design challenge was to show Battelle as a global leader in science and provide a way for the public to experience their value. We worked with BHDP Architecture to reinforce their changes to the space, so our solutions would extend their goals. We also teamed up with a Obscura Digital and Murphy Catton to ensure tight control over the end product.

Our intent, throughout the lobby, was to monumentalize science in an abstract way. The molecule sculpture is where this goal is epitomized. A 3000 pound steel sculpture of a molecule reveals itself to visitors in the lobby. As they make their way through a glass wall the space peels away and reveals the entire sculpture, which can be touched and occupied.

The lobby also features an interactive video installation that has 4 modes. A sleep mode plays a subtle animation 5’ tall by 30’ wide. The follow mode tracks users with a branded animation which entices people closer. The user mode is a content-rich playful way for multiple users to find out more about the scope of Battelle and its contributions. The presentation mode shows a series of monumental video presentations, triggered remotely. The seamless integration of these, together with the depth of information accessible, makes this installation unlike any other.

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Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the corporate equity in the context of brand. Here, we designed large fabric inspired screens to announce the brand group at each elevator lobby. Large fabric image murals anchor huddle spaces and create nodes throughout the floor. Corporate equity is expressed through the colors, patterns and photographic images selected. Interior by our friends at BHDP Architecture.

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A modular display system, customized for each floor of P&G’s new home for the Legal Department. A series of graphic templates and substrates generate a family of compositions, personalized for occupants of each floor. Terminating key vistas are larger than life legal seals that appear to be embossed from the walls. They each highlight a legal maxim around a custom department logo also created by White Design Studio. This job was produced by our friends at Adex. BHDP Architecture designed the interiors.

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Colorful, bright branding components for this special “think tank” department in P&G are meant to inspire creative solutions to marketing challenges. Each piece conveys creative inspiration through color, materials and text. Interiors by our friends at BHDP Architecture.

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Environmental branding extends existing corporate identity in this new office environment for TATA. BHDP Architecture designed the space and we integrated features including a glass globe enclosure, dimensional logo sculpture and colorful banners with their design intent.

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A department entry monument and graphics help announce and communicate the Oral Care culture at P&G’s Mason Business Center. A curved aluminum frame/blue Plexiglas sign has become a site standard for identifying individual departments within this facility. Our friends at BHDP Architecture designed the interiors. 

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White Design Studio, in conjunction with Murphy Catton Woodworking, created an exhibition for the Eastern Kentucky Science Center called Energee!. The 12 exhibits allow kids of all ages to learn about energy though interaction with real world examples, interactive electronic media and immersive experiences. We developed the lessons, how they would be taught and worked with a team of educators to tailor the message to school age children. Each exhibit is collapsable and can be rented by area schools, or the whole exhibition can travel. Energee! is great at letting kids see and feel the science at work and it also provides parallels for teachers to extend the lessons into their classrooms.

This was a great chance for us to design an exhibit from the ground up. We developed the name, logo, exhibit design, graphic style and  interactive, hands-on displays. The result is a dynamic, flexible tool to teach kids and adults about different types of energy, where they experience them in their daily lives, and what choices we can make to best apply our resources.

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It all started with a name and logo and then to the store itself. Snap is a clothing boutique for young girls located in Hyde Park Square, a trendy suburb of Cincinnati. We created a girl’s clubhouse within the store - a place to show off and talk, take photos and post them on the centerpiece tree (see above). We also did their website, signage and marketing materials. We’re at our best when given the opportunity to offer turnkey design solutions—composing appropriate expressions of the brand through a wide range of mediums.

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