An identity refresh for CareSource, a Dayton, Ohio based healthcare provider. Existing elements were fine tuned and rearranged to reinforce the corporation’s values, and to better serve as an identity system rather than a single logo. White Design Studio will be translating and extending the new look through all of the company’s marketing materials, web design and signage. In addition, we are working with BHDP Architecture to provide the Environmental Branding for their beautiful new 9 story facility located in downtown Dayton. See the dynamic new BHDP designed building here. Stay tuned to see how it all comes together.

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We developed a series of logos to use as markers throughout CareSource’s Dayton facility. These are more graphically loose and fun. The Greenhouse logo was developed as a name and identity for the cafeteria. The large glass enclosure and the fresh foods served there helped inspire the name. The Heartbeat Cafe logo was developed for a small area outside the main cafeteria where one can get fresh coffee, fruit and other prepared foods.

Brain Food

White Design Studio was asked to help name and design an identity for the cafeteria at Battelle. Through a series of iterations, the client settled on the name “Food for Thought.” The challenge was to come up with a fun way to illustrate that in a logo. Our final solution was to depict a brain where the positive shapes were recognizable fruit and vegetables and the negative space between them helped us to recognize it as a brain.

We developed this site specific logo for pharmaceutical manufacturer Boehringer Ingelheim Roxane Inc. in Columbus Ohio. This mark is used for internal communications and apparel, premiums and environmental branding. It takes it cues from distinctive architectural details in their new facility designed by BHDP Architecture, Cincinnati, Ohio. Here’s a cool photo of the building. See if you can see where the inspiration for the logo came from…

We love to get into a job on the ground floor and on this job we got in the basement! The client wanted an identity and name that spoke to young girls so we researched names and developed multiple identities before the client settled on SNAP. The concept was to create a place where young girls could hang out and try on clothes. Our concept was to provide cameras and printers to allow the girls to “snap” photos of each other in favorite outfits. Prints would be sent home with the girls including sizes and color preferences so Mom’s could later retrieve their daughter’s picks.

The identity was translated into the retail store, the website, the bags, signage and marketing materials.

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A flock of birds or airplanes in formation—all are symbols for PRECEDENT—a revolutionary health insurance product line from American Community Mutual Insurance Company, Livonia, Michigan. This mark was used in all of their marketing materials.

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“Beacon of light” logo for the Cincinnati area’s largest lighting distributor, Central Light. This identity has been translated through environmental branding, signage, building design and marketing materials. 

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A whimsical logo was designed for Alligator Purse, a women’s specialty clothing store in Cincinnati. 

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Carpet and flooring rolls form basis of the identity system and abstract the initials for JP Flooring, a retail and wholesale distributor of carpet and flooring materials.

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Crosley’s is the updated name and mark for a men’s clothing store. The name was selected for it’s long and meaningful history in southwest Ohio.

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