A new comprehensive identity system for a global supplier of clear, pressure-sensitive labels for the beverage and packaging industries. Spear Systems— an the industry leader in innovative and sustainable packaging—wanted to update their existing mark to better reflect their global reach and broader capabilities. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional global shape.

Our old friend De Stewart, aka Colonel De asked us to help him with his latest project, a gourmet herb and spice shop located in historic Findlay Market in the Over-the-Rhine historic district of Cincinnati. We jumped at the chance and are proud to show off our latest brand.

De is known for his likeness and especially the mustache, so that became equity we could build on for his identity. We wanted to show that professional chefs and  home cooks alike appreciate what De offers. So we tried to design something “Professional but Approachable.”

This new logo and graphic system will be translated through all the touch points – everything from packaging to store interiors; from website to branded merchandise. Stay tuned for all the latest from the Colonel.

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White Design Studio developed a new mark and name for an internal “Green”campaign for Boehringer Ingelheim. We designed the identity system, kiosks and graphics and are producing several issues of an e-newsletter. The objective is to inspire employees to look for energy savings everywhere in the facility, and also in their homes. Not only is it good for the environment, it is also good for the employees as their compensation is tied to overall manufacturing costs. It’s a win win! Theirs is a building full of creative scientists. BI has a great idea, putting all that equity to work for them and changing the culture of the company from a group of consumers to a group of conservers.

An identity system has to be able to be more and do more than ever before. It must be strong graphically. It must be symbolically resonant. It must have a life in motion and in 3 dimensions. And the best ones are pedagogical props for telling the brand story. The identity we designed for a new energy risk management business, we believe fulfills all these requirements.

We also think that an identity must first attract before it can inform. So, first it must be beautiful. The way that it informs can be literal or resonant with the value of the business. We developed the name and helped research the it while we auditioned marks with the various name choices. We also developed a collateral system for print, web and one-on-one presentations to allow the customer to tailor its message to different markets and different customers within those markets.

Envy Salon came to us with a clean sheet of paper and asked us to help design a new salon here in Cincinnati, Ohio. We developed the name “Envy” with input from the client. We wanted something a little fun, a little forward, and something that got to the heart of why you might spend time and money on your image.

It was important to us that everything the client sees or touches in the salon reflects the same fun and forward personality. We designed an identity system, collateral and web site to compliment the name and the range of products and services the salon was to offer. We tried to keep it clean and fresh and look like an attractive national brand while retaining some local charm.