A Source of Information
After designing the environmental branding package and producing a revised palette of graphic equity for CareSource, White Design Studio composed the first pieces that act as exemplars for their printed material. We designed their business card, letterhead, envelopes and a brochure to announce their new location, and provided their team with an interactive brand guidelines document to use for future collateral.
Paper Dolls
White Design Studio simultaneously designed a retail store for Snap, its identity and its collateral. Now this is what we do best. The printed material caries the brand in a variety of ways, and reinforces the experience one gets in the store. We created a collection that is young, clean, and playful, and reinforces the equity and the emotional connection users have to the buying experience. The bags, in particular, were designed to be durable and attractive so they might have a second use and extend the brand outside the purchasing exchange.
White Design Studio developed a family of brochures for Precedent and their revolutionary, consumer driven health insurance product. We designed a unique pocket folder to present each custom plan package. Full color product brochures and economical 4 page benefit charts were designed and produced for each product.
Colorful illustrated postcards are used to announce special sales and events for this women’s clothing store. The print motifs match interior details of Alligator Purse and reinforce the brand equity.
White Design Studio developed a series of ads for McCabe Lumber that targeted home builders and remodelers, each highlighting a specific product category or manufacturer. An accompanying series of blueprint “koolie” cup holders were designed as premiums to be given away at golf outings and special events. Each cup holder highlights a different product category and is crammed full of relevant information - each with the tagline “Who says drinking makes you stupid?”
Materials and colors were chosen to convey a casual, comfortable, friendly, professional and sophisticated, atmosphere for this wholesale flooring distributor. This series of ads, portraying flooring around local landmarks, was designed to reinforce client’s presence in the Cincinnati market. Product care and maintenance information sheets are conveniently organized in this custom sleeve designed for customers who’ve just made a JP Flooring purchase.
This simple use of black and white is sophisticated - and cost effective. We developed small wish books for the holidays to help highlight the season’s product offerings and oversized black and white post cards to announce special events and sales.