Our old friend De Stewart, aka Colonel De asked us to help him with his latest project, a gourmet herb and spice shop located in historic Findlay Market in the Over-the-Rhine historic district of Cincinnati. We jumped at the chance and are proud to show off our latest brand.

De is known for his likeness and especially the mustache, so that became equity we could build on for his identity. We wanted to show that professional chefs and  home cooks alike appreciate what De offers. So we tried to design something “Professional but Approachable.”

This new logo and graphic system will be translated through all the touch points – everything from packaging to store interiors; from website to branded merchandise. Stay tuned for all the latest from the Colonel.

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This entry was posted Monday, September 27th, 2010 at 10:23 am and is filed under Identity, Portfolio. Both comments and pings are currently closed.