White Design Studio was asked to help name and design an identity for the cafeteria at Battelle. Through a series of iterations, the client settled on the name “Food for Thought.” The challenge was to come up with a fun way to illustrate that in a logo. Our final solution was to depict a brain where the positive shapes were recognizable fruit and vegetables and the negative space between them helped us to recognize it as a brain.

This entry was posted Sunday, February 10th, 2008 at 9:37 am and is filed under Identity, Portfolio. Both comments and pings are currently closed.