Portfolio | Identity | Snap
We love to get into a job on the ground floor and on this job we got in the basement! The client wanted an identity and name that spoke to young girls so we researched names and developed multiple identities before the client settled on SNAP. The concept was to create a place where young girls could hang out and try on clothes. Our concept was to provide cameras and printers to allow the girls to “snap” photos of each other in favorite outfits. Prints would be sent home with the girls including sizes and color preferences so Mom’s could later retrieve their daughter’s picks.
The identity was translated into the retail store, the website, the bags, signage and marketing materials.
