White Design Studio developed a language of patterns that we used in the media and graphics of our environmental branding package. The patterns are made up of three elements. Squares, Circles and Hexagons. They are organized into streams, and within the streams, begin to align to local grids. Squares represent tables and frameworks for data. Circles represent atomic and molecular relationships. Hexagons speak to metallurgy and crystalline structures. These are all diagrams for scientific relationships and lenses through which we understand science.
