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Peter White Conducts Workshop at the Fall ABPM Conference

Peter White, Designer, White Design Studio, Dale Tesmond, The Brand Experience and Matt Heller, Cultural Anthropologist, Aegis Group teamed together to conduct a workshop for the ABPM Fall Conference in Dallas, Texas on October 21st, 2009. The topic was “Manipulation” – in other words, how to best prepare your audience to accept and retain the message you want them to take-away from their visit to your briefing center. Knowing you audience, crafting your message, climbing the emotional tree, the magic of three’s, orchestrating your experience, understanding and using peak end and zero sum principals were all examined as tools for creating a memorable experience.