Sundae! Sundae! Sundae!
How do you make a store look, like a sundae tastes? How do you signal to your guests that they are here to delight and nourish themselves? How do you build someone’s appetite and increase sales? How do you offer a universe of possibilities and keep the menu simple? How do you make a passer-by a customer? How do you do it all on a budget?
Those are a lot of hard questions. For some reason, when ice cream and frozen yogurt are on the table, the answers come easy. White Design Studio worked with the existing store design and location and designed the environmental branding, the machine labels, the menu system and much of the phrasing and selling system to complete a great yogurt retail space. It has everything we love about the national chains and everything we love about the local ice cream parlor.
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Identity | Soyo Yogurt
Interactive | Soyo Yogurt
