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Identity | BI Columbus

We developed this site specific logo for pharmaceutical manufacturer Boehringer Ingelheim Roxane Inc. in Columbus Ohio. This mark is used for internal communications and apparel, premiums and environmental branding. It takes it cues from distinctive architectural details in their new facility designed by BHDP Architecture, Cincinnati, Ohio. Here’s a cool photo of the building. See if you can see where the inspiration for the logo came from…