Windows of Opportunity
McCabe Lumber, a local company, had an idea for a new way to provide a replacement window and door service. They came to us to help them develop a name, an identity and a way to sell this new body of products and services.
White Design Studio worked closely with the owner and some of the key stakeholders of the new service and designed the identity for SelectView. Typically, manufacturers have their own services, but for some consumers that may mean compromising aesthetics or performance, especially if they have an older home.
SelectView lets customers ‘Select’ from the the best national brands the door or window that best fits each opening and need. The consumer gets more choice, better performance, and can potentially save some money. We are excited about SelectView.
We have designed printed and electronic sales tools for agents, measurers and installers and the general public. We launched the brand at a local trade show and we are designing the ad campaign and showroom graphics.