So Far. So Good.
A friend of ours has had a yogurt shop for years, long before the current craze. So to compete in the current marketplace of well-branded, fun, delightful yogurt stores, she needed to re-present herself to the public.
We helped her engineer a name that was fun and pointed to her specific value to the consumer. “So Your Yogurt” and the “YoYo” toy help to make up SoYo. Like the name, customers are invited to create their own delightful mashups of yogurt and fresh, delicious toppings. And unlike other chains, SoYo offers ice cream, smoothies and non-dairy treats so there is something that’s So Yours, no matter who you are.
Visit SoYo in Centerville, OH. Tell them White Design Studio sent you.