Success is So Sweet
Ice Cream. Social. One of the best ways to capture the delight your customers are experiencing, is to get them to post it on their social network. Lots of the best yogurt chains have great campaigns for this. People like frozen yogurt. People like personalizing their own desserts. People like sharing their experiences.
It was the job of White Design Studio to create a delightful, delectable website, that acts as a great brand site, and encourages people to share their combinations and their delight. “Ice Cream. Social.” also appears in the store to remind patrons to tweet their joy and post a pic of their latest dish.
The website directs people to the store, of course, but it also gives people a taste of what they will find there, and whets their appetite for more.