Like many of our projects, it is the small details that make a big difference in the new Apex Customer Experience. Installing LED lighting systems throughout the space allow us to change the look and feel of both the theater and innovation center with the touch of an iPhone. The colorization in the Theater coordinates with the audio-visual presentation – it extends the screen area and can be changed to reflect market segment color coding used in printed pieces and the website. The Innovation Center product background can also be changed using a perimeter LED wall wash. The white scrim back wall in the innovation center allows technicians behind the screen to witness customer product demos.