Matcha is the cure for almost everything and who wouldn’t want to design and brand that package! We landed on this clean treatment that features an ensō design. “In Zen Buddhism, an ensō is a circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create.” “It also symbolizes absolute enlightenment, strength, elegance, the universe, and mu (the void). It is characterized by a minimalism born of Japanese aesthetics.”
We kept with that tradition by utilizing a minimal black and white treatment and clean type. The result is eye-catching on the shelf, easy to produce and an appropriate visual metaphor for the product. We also designed the mark/logo for the company that imports the Matcha – Lotus Flower Tea.