The Motorist Insurance Group prides itself on fostering a culture and way of thinking that breeds innovation and promotes empowerment, collaboration, and fresh ideas. As such, it was necessary for their new identity and environmental graphics to reflect and fully embody this mentality.
We partnered with WSA to bring Motorist Insurance Group’s new identity to life in environmental graphics. As part of the exercise, we also created a name and identity for the new Innovation Center. The Intersection is the name given to the space with people + environment + technology = innovation as its tagline.
The multi-dimensional logo brings the name to life and can be seen throughout the space. Public corridors show off the Motorists’ new logo and environmental graphics treatment. Designs on the glass cast shadows on the newly refreshed interiors, and the new Motorists logo mark accents each window niche. The centerpiece, located in the break room, features a four-sided rendition of the new mark located around a column.
