Check Us Out in Floor Focus Magazine

Posted on August 3, 2020 in Announcement, EGD, Identity

New JP Flooring Showroom featured in Floor Focus Magazine
White Design Studio’s design for the new JP Flooring showroom is featured in Floor Focus Magazine.

We’ve always helped our friends at JP Flooring have a showroom that stood out from their competitors. Our latest design for them is no exception; and people are taking notice.

Floor Focus Magazine, a respected and popular trade magazine for the flooring industry, recently published an article about our latest design for the JP Flooring showroom. Interviewing both JP Flooring’s owner, Phil Schrimper, and White Design Studio owner, Peter White, the article discusses the type of in-depth collaboration that went into the space. More than just an environmental design project, White Design Studio worked with JP Flooring to use specific brand strategy as a way to re-think and re-define their retail experience.

To read the full article from Floor Focus Magazine, click here
To listen to an interview by Floor Focus Magazine, click here
And be sure to check out our full portfolio post for JP Flooring’s showroom redesign here

Hardwood section of the newly designed JP Flooring Showroom
Lit pillow graphics designed for new JP Flooring showroom designed by White Design Studio
Customers sitting with sales rep at custom designed sales station in the new JP Flooring showroom