Packaging Design | Lotus Flower Tea | Matcha

Matcha is the cure for almost everything and who wouldn’t want to design and brand that package! We landed on this clean treatment that features an ensō design. “In Zen Buddhism, an ensō is a circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create.” “It …

New Exterior Sculpture Commission for the Regenstrief Institute

Last year we were installing the interior branding elements for the Regenstrief Institute, a research support organization of the Indiana University School of Medicine in Indianapolis. We were also asked to assist in the design of the exterior courtyard. We submitted several designs for an exterior centerpiece sculpture which celebrated the Institute’s founders, industrial visionary and philanthropist Sam Regenstrief, and …

The White Design Advantage

Sometimes we do our best work when we are under a tight deadline. That was the case with the Unicell Manufacturing Company project. They are located in Toronto and Buffalo, New York and have been developing a revolutionary new electric delivery vehicle for the likes of UPS, FedEx and one of Canada’s major players, Purolator. Unicell had an opportunity to …

CELEBRATING 25 YEARS
• RENDERINGS

Renderings have been part of our process from the start – from gauche on cold-press to markers to digital – and over the years we’ve experimented with a lot of recipes. We compose renderings in SketchUp then assemble them in Photoshop, where we add graphics, lighting effects and entourage. Here’s a sampling of our presentation renderings over the years.

The Regenstrief Institute

One of the best parts of our job is learning our client’s story – and helping them tell it to different audiences. The Regenstrief Institute in Indianapolis has an interesting story. In the early 1970’s, Sam Regenstrief’s D&M Corporation was responsible for 40% of the world’s dishwashers. Sam cared deeply about his workers and their families in his hometown of …

Vulkane!

Peter and Tim have been friends since Beluga’s sushi chefs were living in Tim’s garage! Tim’s shop Vulkane is one of our most valued—and fun—partners. A great article and we even get a “name check.” It’s nice to see them getting the press they deserve! Tim Kane, Thomas Condon and the rest of gang do great work. White Design has …

2016 INTERNATIONAL CONTENDER WORLDS IDENTITY

Pete plays hard when he’s out of the studio. The Santa Cruz Yacht Club hosts this year’s International Contender Worlds. We designed the logo for the event. Competitors from the UK, Australia, Denmark, Germany, The Netherlands, Italy, Canada and the US will all converge on Santa Cruz in April. Below, Pete shows some unorthodox style while training in Toronto for …

EVOLUTIONARY or REVOLUTIONARY?

We think David Parks first used the phrase “Evolutionary or Revolutionary” to describe the two design paths when refreshing an existing corporate identity. We evaluate an existing logo to determine if the logo equity or recognition has value or if a new mark is more appropriate. Successful evolutionary logos carefully alter existing marks in a way that is not immediately …

Celebrating 25 Years • SKETCHES

We are both new and old school designers. Sometimes nothing replaces a roll of tracing paper and some markers. A classmate at Miami University Architecture School, where Pete attended, used to kid him about drawing in plan and elevation at the same time. What’s wrong with that? Here are a few sketches that were the beginnings of some big projects …

INTERIOR DESIGN

Our projects often span architecture, interiors, interactive and graphic design. Extending corporate identities to interior finishes is something that sets us apart from almost any other design firm. We know our materials, and our wide variety of experience in fabrication allows us to balance budget, aesthetics and maintenance in a way that doesn’t sacrifice one at the expense of another. …

APEX DETAILS

Like many of our projects, it is the small details that make a big difference in the new Apex Customer Experience. Installing LED lighting systems throughout the space allow us to change the look and feel of both the theater and innovation center with the touch of an iPhone. The colorization in the Theater coordinates with the audio-visual presentation – it …

CELEBRATING 25 YEARS • WHY-HOW-WHAT

Our design process has evolved over the years. We now take a more strategic approach to our design solutions – identifying the takeaway messages for each audience and then determining the best way to deliver that message. Simon Senek’s Ted Talk, Start with Why got us thinking about how to structure the messaging in our designs. The idea that “people …

CLIMBING THE TREE

We use a tree metaphor for designing corporate identity. The trunk is the logo and other non-changeable elements. In our design world, this takes shape as a Brand Guideline. Limbs are the overarching principals of the organization such as innovation or efficiency. In some instances, they can also represent different company divisions. Leaves are the individual products or ad campaigns. …

CELEBRATING 25 YEARS • 2010

We updated our own interiors in 2010. Finally a proper conference room. The large wood vintage cabinet is from a hardware store in West Virginia.

CELEBRATING 25 YEARS • RECOLLECTION

Pete’s parents – John and Mary Jean White – have one of the largest apothecary collections in the country. We took a break from our day-to-day work to photograph, catalog and create a coffee table book of the collection in 2010. Below are some of the artifacts.

PANOS

Chris Stegner is our in-house photographer. This shot uses over 40 individual shots stitched together to form a 360° view of our neighborhood in Mariemont. See more of Chris’ photography here.

Same But Different

Another WDS axiom – and one of our favorites. We especially use this phrase in the exhibit or retail solutions where we are designing a base system with common parts or elements and simply changing the dressing for a particular product line. This sketch shows a series of logos for Spear that share a common graphic language but use different …