Motorists’ Innovation Hub

The Motorist Insurance Group prides itself on fostering a culture and way of thinking that breeds innovation and promotes empowerment, collaboration, and fresh ideas. As such, it was necessary for their new identity and environmental graphics to reflect and fully embody this mentality. We partnered with WSA to bring Motorist Insurance Group’s new identity to life in environmental graphics. As …

White Design Studio is Growing

White Design Studio in Cincinnati has expanded to C-bus. Muti-disciplined designer Peter White has moved back to his hometown in Columbus, Ohio and is quickly making his presence known talking to local partners and customers. Plans for additional space is on the boards, and Peter is intent on creating a dream studio in his 1800’s barn. See the attached photos …

Packaging Design | Lotus Flower Tea | Matcha

Matcha is the cure for almost everything and who wouldn’t want to design and brand that package! We landed on this clean treatment that features an ensō design. “In Zen Buddhism, an ensō is a circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create.” “It …

New Exterior Sculpture Commission for the Regenstrief Institute

Last year we were installing the interior branding elements for the Regenstrief Institute, a research support organization of the Indiana University School of Medicine in Indianapolis. We were also asked to assist in the design of the exterior courtyard. We submitted several designs for an exterior centerpiece sculpture which celebrated the Institute’s founders, industrial visionary and philanthropist Sam Regenstrief, and …

The White Design Advantage

Sometimes we do our best work when we are under a tight deadline. That was the case with the Unicell Manufacturing Company project. They are located in Toronto and Buffalo, New York and have been developing a revolutionary new electric delivery vehicle for the likes of UPS, FedEx and one of Canada’s major players, Purolator. Unicell had an opportunity to …

CELEBRATING 25 YEARS
• RENDERINGS

Renderings have been part of our process from the start – from gauche on cold-press to markers to digital – and over the years we’ve experimented with a lot of recipes. We compose renderings in SketchUp then assemble them in Photoshop, where we add graphics, lighting effects and entourage. Here’s a sampling of our presentation renderings over the years.

The Regenstrief Institute

One of the best parts of our job is learning our client’s story – and helping them tell it to different audiences. The Regenstrief Institute in Indianapolis has an interesting story. In the early 1970’s, Sam Regenstrief’s D&M Corporation was responsible for 40% of the world’s dishwashers. Sam cared deeply about his workers and their families in his hometown of …

Words to Design By…

“Well begun is half done” wraps up our studio’s approach to almost any problem. We’re quick to extend our capabilities, adopt new practices and stretch our comfort zone. Once the momentum has begun, it will carry you through the tough spots.

Vulkane!

Peter and Tim have been friends since Beluga’s sushi chefs were living in Tim’s garage! Tim’s shop Vulkane is one of our most valued—and fun—partners. A great article and we even get a “name check.” It’s nice to see them getting the press they deserve! Tim Kane, Thomas Condon and the rest of gang do great work. White Design has …

2016 INTERNATIONAL CONTENDER WORLDS IDENTITY

Pete plays hard when he’s out of the studio. The Santa Cruz Yacht Club hosts this year’s International Contender Worlds. We designed the logo for the event. Competitors from the UK, Australia, Denmark, Germany, The Netherlands, Italy, Canada and the US will all converge on Santa Cruz in April. Below, Pete shows some unorthodox style while training in Toronto for …