EVOLUTIONARY or REVOLUTIONARY?

We think David Parks first used the phrase “Evolutionary or Revolutionary” to describe the two design paths when refreshing an existing corporate identity. We evaluate an existing logo to determine if the logo equity or recognition has value or if a new mark is more appropriate. Successful evolutionary logos carefully alter existing marks in a way that is not immediately …

Celebrating 25 Years • SKETCHES

We are both new and old school designers. Sometimes nothing replaces a roll of tracing paper and some markers. A classmate at Miami University Architecture School, where Pete attended, used to kid him about drawing in plan and elevation at the same time. What’s wrong with that? Here are a few sketches that were the beginnings of some big projects …

INTERIOR DESIGN

Our projects often span architecture, interiors, interactive and graphic design. Extending corporate identities to interior finishes is something that sets us apart from almost any other design firm. We know our materials, and our wide variety of experience in fabrication allows us to balance budget, aesthetics and maintenance in a way that doesn’t sacrifice one at the expense of another. …

APEX DETAILS

Like many of our projects, it is the small details that make a big difference in the new Apex Customer Experience. Installing LED lighting systems throughout the space allow us to change the look and feel of both the theater and innovation center with the touch of an iPhone. The colorization in the Theater coordinates with the audio-visual presentation – it …

CELEBRATING 25 YEARS • WHY-HOW-WHAT

Our design process has evolved over the years. We now take a more strategic approach to our design solutions – identifying the takeaway messages for each audience and then determining the best way to deliver that message. Simon Senek’s Ted Talk, Start with Why got us thinking about how to structure the messaging in our designs. The idea that “people …

CLIMBING THE TREE

We use a tree metaphor for designing corporate identity. The trunk is the logo and other non-changeable elements. In our design world, this takes shape as a Brand Guideline. Limbs are the overarching principals of the organization such as innovation or efficiency. In some instances, they can also represent different company divisions. Leaves are the individual products or ad campaigns. …

CELEBRATING 25 YEARS • 2010

We updated our own interiors in 2010. Finally a proper conference room. The large wood vintage cabinet is from a hardware store in West Virginia.

CELEBRATING 25 YEARS • RECOLLECTION

Pete’s parents – John and Mary Jean White – have one of the largest apothecary collections in the country. We took a break from our day-to-day work to photograph, catalog and create a coffee table book of the collection in 2010. Below are some of the artifacts.