YOU CAN’T TURN IT TO 11

Nigel Spivey from Spinal Tap could turn it to 11, but we have to remind ourselves to exercise restraint when designing integrated branding solutions. If everything talks, then nothing does. The volume of the environment without our branding largely determines how loud our design has to talk. Another use of this phrase has to do with pushing on too many …

Celebrating 25 Years | Newsletters

The WhiteStuff was the title of our first blog and newsletter. We divided our work into five categories – Logos, Printed, Environmental, Interactive and Internet. Our categories have changed over the years but our passion for providing integrated branding remains.

CELEBRATING 25 YEARS • 2000

JP Flooring was our first customer to use ALL of our skills to create a unified brand. We helped invent what a flooring store should look like—every detail was examined and woven into the final solution. Logo, ads, business cards, architecture, interiors, retail fixturing, furniture, lighting, environmental graphics, website, trucks, events – the list goes on and on. Since then, …

CELEBRATING 25 YEARS • 1991

White Design Studio was founded by Peter White in 1991. A one room office in the former leasing offices of historical Mariemont was and has continued to be our home for 25 years – we have, however, moved across the street and added more space. Our first equipment? – A state-of-the-art Mac IICX, Radius grayscale and a 13″ Apple color …

CELEBRATING 25 YEARS
• Business Cards

These were Pete’s first business cards from 1982. He used them for freelance projects before he started his studio in 1991. The cards are all different. The cards are printed using oil board or also known as stencil board. Pete’s printer almost broke the press because the oil board was like “plywood.” The dashes are cut with a stencil machine; …