Category Archive

Renderings have been part of our process from the start – from gauche on cold-press to markers to digital – and over the years we’ve experimented with a lot of recipes. We compose renderings in SketchUp then assemble them in Photoshop, where we add graphics, lighting effects and entourage. Here’s a sampling of our presentation renderings over the years.

We are both new and old school designers. Sometimes nothing replaces a roll of tracing paper and some markers. A classmate at Miami University Architecture School, where Pete attended, used to kid him about drawing in plan and elevation at the same time. What’s wrong with that? Here are a few sketches that were the beginnings of some big projects …

Our design process has evolved over the years. We now take a more strategic approach to our design solutions – identifying the takeaway messages for each audience and then determining the best way to deliver that message. Simon Senek’s Ted Talk, Start with Why got us thinking about how to structure the messaging in our designs. The idea that “people …

We updated our own interiors in 2010. Finally a proper conference room. The large wood vintage cabinet is from a hardware store in West Virginia.

Pete’s parents – John and Mary Jean White – have one of the largest apothecary collections in the country. We took a break from our day-to-day work to photograph, catalog and create a coffee table book of the collection in 2010. Below are some of the artifacts.

Chris Stegner is our in-house photographer. This shot uses over 40 individual shots stitched together to form a 360° view of our neighborhood in Mariemont. See more of Chris’ photography here.

Mrs. Le Ruche joined our staff working half days. She is an inquisitive designer and specializes in animal communications. She retired in 2014.

“All the Elements” was the theme of our 15th Anniversary campaign. The science metaphor was used to communicate the great chemistry our designers have together in combining various mediums into cohesive design solutions.

A favorite logo for our friend Suzy Jacobs Knoll, for a boutique called Julia’s Closet. We followed through with the store design and fixtures too.

Peter’s cousins in Urbana, Ohio have a Ford dealership. They came to us because they were frustrated with corporate Ford’s vision for their new facility. We took inspiration from Peter’s Uncle Noel’s garage that had been a fixture in Urbana since the 40’s. The solution incorporated a new identity, architecture, interiors and graphics. It became one of our first, ground-up, …

TeachWater is a line of educational models that are used to teach children and adults alike about nature’s water-related principals. An interactive watershed table, cavern simulator, and high-flow stream aquarium are all products that are available. We helped our good friend and collaborator, Mike Strohm, to create an identity and web presence.

The WhiteStuff was the title of our first blog and newsletter. We divided our work into five categories – Logos, Printed, Environmental, Interactive and Internet. Our categories have changed over the years but our passion for providing integrated branding remains.

JP Flooring was our first customer to use ALL of our skills to create a unified brand. We helped invent what a flooring store should look like—every detail was examined and woven into the final solution. Logo, ads, business cards, architecture, interiors, retail fixturing, furniture, lighting, environmental graphics, website, trucks, events – the list goes on and on. Since then, …

White Design Studio was founded by Peter White in 1991. A one room office in the former leasing offices of historical Mariemont was and has continued to be our home for 25 years – we have, however, moved across the street and added more space. Our first equipment? – A state-of-the-art Mac IICX, Radius grayscale and a 13″ Apple color …

These were Pete’s first business cards from 1982. He used them for freelance projects before he started his studio in 1991. The cards are all different. The cards are printed using oil board or also known as stencil board. Pete’s printer almost broke the press because the oil board was like “plywood.” The dashes are cut with a stencil machine; …