CELEBRATING 25 YEARS
• RENDERINGS

Renderings have been part of our process from the start – from gauche on cold-press to markers to digital – and over the years we’ve experimented with a lot of recipes. We compose renderings in SketchUp then assemble them in Photoshop, where we add graphics, lighting effects and entourage. Here’s a sampling of our presentation renderings over the years.

Celebrating 25 Years • SKETCHES

We are both new and old school designers. Sometimes nothing replaces a roll of tracing paper and some markers. A classmate at Miami University Architecture School, where Pete attended, used to kid him about drawing in plan and elevation at the same time. What’s wrong with that?

Here are a few sketches that were the beginnings of some big projects for us.

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CELEBRATING 25 YEARS • WHY-HOW-WHAT

Our design process has evolved over the years. We now take a more strategic approach to our design solutions – identifying the takeaway messages for each audience and then determining the best way to deliver that message. Simon Senek’s Ted Talk, Start with Why got us thinking about how to structure the messaging in our designs. The idea that “people don’t buy WHAT you do, they buy WHY you do it” helped us organize the way we present messages and the mediums or presentation techniques we use to deliver them.

CELEBRATING 25 YEARS • 2010

We updated our own interiors in 2010. Finally a proper conference room. The large wood vintage cabinet is from a hardware store in West Virginia.

CELEBRATING 25 YEARS • RECOLLECTION

Pete’s parents – John and Mary Jean White – have one of the largest apothecary collections in the country. We took a break from our day-to-day work to photograph, catalog and create a coffee table book of the collection in 2010. Below are some of the artifacts.

PANOS

Chris Stegner is our in-house photographer. This shot uses over 40 individual shots stitched together to form a 360° view of our neighborhood in Mariemont. See more of Chris’ photography here.

EMPLOYEE PROFILE

Mrs. Le Ruche joined our staff working half days. She is an inquisitive designer and specializes in animal communications.

She retired in 2014.

Celebrating 25 Years • 2006

“All the Elements” was the theme of our 15th Anniversary campaign. The science metaphor was used to communicate the great chemistry our designers have together in combining various mediums into cohesive design solutions.

CELEBRATING 25 YEARS • 2005

A favorite logo for our friend Suzy Jacobs Knoll, for a boutique called Julia’s Closet. We followed through with the store design and fixtures too.

Celebrating 25 Years | White’s
Service Center

Peter’s cousins in Urbana, Ohio have a Ford dealership. They came to us because they were frustrated with corporate Ford’s vision for their new facility. We took inspiration from Peter’s Uncle Noel’s garage that had been a fixture in Urbana since the 40’s. The solution incorporated a new identity, architecture, interiors and graphics. It became one of our first, ground-up, integrated designs. The results were a one-of-a-kind, small-town Ford dealership.