String art has been around for years, but our new installation at Otterbein University’s THE POINT takes the technique to another level. THE POINT is a revolutionary kind of educational facility that is part maker-lab and part innovation center. A diverse group of resident companies share the space and engage students in real-life business challenges and opportunities. We wanted to …
PROJECT DETAIL | WATSON’S “LIFE’S BEST MOMENTS” SPLIT-FLAP DIGITAL WELCOME WALL
WATSON’S sells lifestyle products, and the best way to inspire customers into action is to underscore the emotional aspect of that purchase. With this in mind, our goal was to bring the tagline, “Life’s Best Moments Start Here” to life. To do this, we created an electronic photo album at the entrance to the store. What better way to get …
New Rendering Styles Using SketchUp and Google Earth
Architectural rendering, or sometimes called architectural delineation, has been a big part of who White Design is since Peter discovered he had a knack for it back at Miami University’s Architecture School. Recently, we have been developing a couple of different styles for developers. SketchUp is the latest software workhorse around our studio. And now with its ability to link …
Motorists’ Innovation Hub
The Motorist Insurance Group prides itself on fostering a culture and way of thinking that breeds innovation and promotes empowerment, collaboration, and fresh ideas. As such, it was necessary for their new identity and environmental graphics to reflect and fully embody this mentality. We partnered with WSA to bring Motorist Insurance Group’s new identity to life in environmental graphics. As …
The Regenstrief Institute
One of the best parts of our job is learning our client’s story – and helping them tell it to different audiences. The Regenstrief Institute in Indianapolis has an interesting story. In the early 1970’s, Sam Regenstrief’s D&M Corporation was responsible for 40% of the world’s dishwashers. Sam cared deeply about his workers and their families in his hometown of …
INTERIOR DESIGN
Our projects often span architecture, interiors, interactive and graphic design. Extending corporate identities to interior finishes is something that sets us apart from almost any other design firm. We know our materials, and our wide variety of experience in fabrication allows us to balance budget, aesthetics and maintenance in a way that doesn’t sacrifice one at the expense of another. …
APEX DETAILS
Like many of our projects, it is the small details that make a big difference in the new Apex Customer Experience. Installing LED lighting systems throughout the space allow us to change the look and feel of both the theater and innovation center with the touch of an iPhone. The colorization in the Theater coordinates with the audio-visual presentation – it …