Digital Branding – Watson’s

Posted on November 5, 2019 in Digital
Custom metal fascia sits over digital memory book at Watson's

WATSON’S | DIGITAL BRANDING

WATSON’S BRAND COMES TO LIFE THROUGH A VARIETY OF CUSTOM, INTEGRATED DIGITAL ASSETS THROUGHOUT THE STORE.

Watson’s sells lifestyle products. With this in mind, our goal was to bring the tagline, “Life’s Best Moments Start Here” to life. To do this, we created a variety of digital elements – including an integrated digital signage system – that weave their way throughout the store. Utilizing a new networking system from Samsung, we can remotely access all of Watson’s digital devices allowing us to update content, create schedules and more. This networking solution also allows us to expand our digital signage system to all of Watson’s franchises and accessory stores across the region, all from one access point.

 

In Sharonville, our digital experience starts with an electronic photo album at the entrance to the store. What better way to get customers thinking about the happy memories they will create by providing their family and friends with “all the fun” from Watson’s. Not just inspired by photo albums, our custom entry feature also drew inspiration from the “split-flap” walls used on train schedule boards overseas. We loved the tactile quality of flipping through photos as well as the subtle sound they make. Since a real flap display would be impractical, we opted to mimic the essence of a split-flap wall. To create this, we used two 75” connected monitors shrouded behind a waterjet-cut steel fascia. The effect is an array of 72 individual tiles that mimic 72 photos.


To make our feature come to life, our friends at Vulkane fabricated a custom steel overlay cut out on a waterjet machine. We created individual compositions for each of Watson’s nine product categories which we then divided into a grid. After this, we authored the animation in After Effects, choreographing the flipping and transitions. We tried a variety of “flip” changes at different speeds until we landed on a finalist. Then, we added sound effects to complete the illusion.


Custom steel fascia being built to house digital experience, digital tests on screen, and image of program animating the experience


In-store graphics anchor each department with a composition of hex video screens and illuminated department name signs. The videos depict the emotional essence of the category and act as a constant reminder to customers of how this product will enhance their homes and lives.


Custom digital banner system hangs next to video projection and light box wayfinding on showroom floor at Watson's in Cincinnati, Ohio

Custom animations deliver key promotional information to visitors through hanging, digital banner system


Content for the digital banners sprinkled throughout the store is controlled remotely making these displays dynamic, targeted, attention-getting and consistent. We designed and produced all of the digital content using the graphic guideline book and custom icon library we created explicitly for Watson’s. The result is a customized delivery of key messages for each department, promotional event, vendor special and overarching Watson’s messaging. 22 monitors deliver 116 different messages according to their location, date, and promotion. Our remote system can even deliver content to all of Watson’s various locations from one interface, making content consistent and on brand at every location. This system revolutionizes the retail environment and is both cost-effective and functional.


Custom designed iconography set for Watson's


Our custom iconorgraphy library comes to life in the digital space. We purposefully used simple animation techniques to make brand messages cheeky and fun without coming off as overly complicated.




Using the digital networking solution from Samsung, we were able to create a video wall for one of the larger spa vendors at Watson’s. Screens are customized to any configuration and can all be updated remotely to play as one seamless video.


Four monitor video wall displays vendor driven content in the Spa Department at Watson's


iPads in the pool education area act as a visual aid for sales staff as well as an opportunity for self-guided education for customers wandering through.


Dimensional graphics, education panels, and digital experiences educate visitors on how to choose the right pool at Watson's designed by White Design Studio

Close up of iPad kiosk slideshow for Watson's designed by White Design Studio


Our custom Part’s Butler database streamlines pool accessory products into one simple interface. Instead of cluttering the floor with multiple posters full of line items, the Part’s Butler has everything organized into one database, providing easy access for customers and sales staff. Users can search for the items they need, compare costs, and have a sheet with all necessary purchasing information printed directly to the sales counter.


Dimensional graphics, hanging signage, digital banners, and custom iPad app come together in the Accessory Store at Watson's

Detail of custom iPad app designed for Watson's by White Design Studio


Certain areas throughout the store allow for custom displays for specific, high-value vendors. Taking cues from Dolphin’s brand, we integrated key aspects of their look into the overarching Watson’s brand. In this new look, the Dolphin generated video and content shares a cohesive look with the rest of the store while still paying homage to the vendor’s brand.


Custom vendor display with real products, digital experience, and static graphic panels



White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience.
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed art installations and sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. These commissioned artworks embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium, a monumental courtyard centerpiece, or other public art installations Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios. 

PROJECT DETAIL | WATSON’S “LIFE’S BEST MOMENTS” SPLIT-FLAP DIGITAL WELCOME WALL

Posted on October 22, 2018 in Details, Digital, EGD


WATSON’S sells lifestyle products, and the best way to inspire customers into action is to underscore the emotional aspect of that purchase. With this in mind, our goal was to bring the tagline, “Life’s Best Moments Start Here” to life. To do this, we created an electronic photo album at the entrance to the store. What better way to get customers thinking about the happy memories they will create by providing their family and friends with “all the fun” from Watson’s.

Split flap system at train station

Detail of split flap system

Not just inspired by photo albums, we also drew inspiration from the “split-flap” walls used on train schedule boards overseas. We loved the tactile quality of flipping through photos as well as the subtle sound they make. Since a real flap display would be impractical, we opted to mimic the essence of a split-flap wall. To create this, we used two 75” connected monitors shrouded behind a waterjet-cut steel fascia. The effect is an array of 72 individual tiles that mimic 72 photos. Here’s a look into what it takes to bring a concept like this to fruition.

Production of custom metal casing to simulate split flap

Our friends at Vulkane fabricated the custom steel structure— the overlay is cut out on a waterjet machine. Then, we utilized a new monitor system from Samsung that allows multiple monitors to be daisy-chained together and programmed remotely.

Initial design concepts for digital split flap feature wall

Production file of building digital split flap simulation

We created individual compositions for each of Watson’s nine product categories which we then divided into a grid. After this, we authored the animation in After Effects, choreographing the flipping and transitions. We tried a variety of “flip” changes at different speeds until we landed on a finalist. Then, we added sound effects to complete the illusion.

Production still of building split flap in Adobe After Effects

After Effects production file showing split flap animation

Building split flap animation in After Effects

Prototypes, mock-ups, and tests are the keys to making the myriad of decisions required to realize our finished concept. Working with artisans who “get” what we are trying to do makes the whole process enjoyable and ensures a finished piece that lives up to the concept.

Detail of tv monitors behind custom steel fascia

Building a digital split flap wall–tv monitors behind custom steel frame

The finished piece welcomes every customer and serves as a physical demonstration of Watson’s “Lifes Best Moments Start Here” tagline. We hope this will become an entrance feature at every Watson’s store.

Look for more reports in the future. For more information on how White Design Studio can integrate a communications solution for you, contact Peter directly at pete@whitedesignstudio.com

New Responsive Website for Kepes Architecture

Posted on September 13, 2017 in Digital

We have a long history of partnering with architects all around the country. Peter’s experience in working with residential and commercial architects, as well as interior designers puts us in a unique position to help firms, large and small, with their branding and marketing communication needs.

Chris Kepes has been a friend of our studio for years. We first helped him with his identity back in 2006. The Kepes Architecture site is now updated, and we wanted to help spread the news for Chris and show off our skills a little too. The new site is fluid, mobile-friendly, and a fully responsive website, optimizing the desktop, tablet, phablet and phone experiences. We took a minimalist approach for this responsive website, allowing Chris’ work to be the star and speak for itself.

Take a minute and learn more about Kepes Architecture and Chris’ unique projects here.

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Digital Branding – Battelle

Posted on March 19, 2017 in Digital
interactive design

BATTELLE LABS | DIGITAL BRANDING

One-of-a-kind, interactive design installation tracks users with branded animation and provides visitors with a wealth of information about Battelle Labs.

The lobby also features an interactive design and video installation that has 4 modes. A “sleep mode” plays a subtle animation at 5’ tall by 30’ wide. The “follow mode” tracks users with a branded animation which entices people to come closer. The “user mode” is a content-rich, playful and interactive design for multiple users to find out more about the scope of Battelle and its contributions. Finally, the “presentation mode” shows a series of immense video presentations, triggered remotely. The seamless integration of these, together with the depth of information accessible, makes this installation unlike any other.

White Design Studio, Cincinnati, Ohio, Battelle, Graphic Design, Environmental Design, Interactive Design, Interactive Wall, Integrated Branding, Motion Detecting Graphics, Lobby Design, Sculpture, Digital Wall, Interior Design

White Design Studio, Cincinnati, Ohio, Battelle, Graphic Design, Environmental Design, Interactive Design, Interactive Wall, Integrated Branding, Motion Detecting Graphics, Lobby Design, Sculpture, Digital Wall, Interior Design

White Design Studio, Cincinnati, Ohio, Battelle, Graphic Design, Environmental Design, Interactive Design, Interactive Wall, Integrated Branding, Motion Detecting Graphics, Lobby Design, Sculpture, Digital Wall, Interior Design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      

Digital Branding – Jamestown

Posted on March 14, 2017 in Digital
interactive lobby feature

JAMESTOWN COMMUNITY COLLEGE | DIGITAL BRANDING

One-of-a-kind, interactive lobby feature celebrates science with a science-inspired interface at Jamestown Community College’s new building in Jamestown, New York.

Jamestown Community College (JCC) approached us to design an interactive lobby feature for their new LEED Certified Science Building. The new building is located on their campus in Jamestown, New York and represents cutting edge science. We were tasked with creating an interactive lobby feature that would act as a student hub. This interactive lobby feature would broadcasts everything from school activities, events, curriculums, schedules and more. Our interactive design features a variety of objects that float by in a “stream” of information.

White Design Studio, Cincinnati, Ohio, Columbus, Jamestown Community College, Graphic Design, Environmental Design, Digital Design, Educational design, Branding & Identity, Integrated Design, Multimedia, Interactive Design, Icon Design

White Design Studio, Cincinnati, Ohio, Columbus, Jamestown Community College, Graphic Design, Environmental Design, Digital Design, Educational design, Branding & Identity, Integrated Design, Multimedia, Interactive Design, Icon Design

White Design Studio, Cincinnati, Ohio, Columbus, Jamestown Community College, Graphic Design, Environmental Design, Digital Design, Educational design, Branding & Identity, Integrated Design, Multimedia, Interactive Design, Icon Design


By touching any object in the flow, students can explore different fields of study, latest Tweets, Youtubes, and Instagrams. Other student-focused materials are always a fingertip away for students on the go.


White Design Studio, Cincinnati, Ohio, Columbus, Jamestown Community College, Graphic Design, Environmental Design, Digital Design, Educational design, Branding & Identity, Integrated Design, Multimedia, Interactive Design, Icon Design

White Design Studio, Cincinnati, Ohio, Columbus, Jamestown Community College, Graphic Design, Environmental Design, Digital Design, Educational design, Branding & Identity, Integrated Design, Multimedia, Interactive Design, Icon Design

White Design Studio, Cincinnati, Ohio, Columbus, Jamestown Community College, Graphic Design, Environmental Design, Digital Design, Educational design, Branding & Identity, Integrated Design, Multimedia, Interactive Design, Icon Design

White Design Studio, Cincinnati, Ohio, Jamestown Community College, Graphic Design, Environmental Design, Interactive Design, Digital Design, Touch Screen, Lobby Feature, Icons

White Design Studio, Cincinnati, Ohio, Columbus, Jamestown Community College, Graphic Design, Environmental Design, Digital Design, Educational design, Branding & Identity, Integrated Design, Multimedia, Interactive Design, Icon Design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.       

Digital Branding – Power Crunch

Posted on March 12, 2017 in Digital

POWER CRUNCH | DIGITAL BRANDING

New, clean website mixes beauty and science to help Power Crunch products stand out in the sports nutrition marketplace.

Power Crunch is a leader in sports nutrition. Their new website helps communicate the science-based technology that makes Power Crunch products the best fuel for all your workouts. The new website continues the theme we developed in Power Crunch’s ad campaign. The site wraps their story and products into a super-clean, cool, parallax, WordPress site.

Interactive-New-Powercrunch-4

Interactive-New-Powercrunch-1-3

Interactive-New-Powercrunch-1-13

White Design Studio, Cincinnati, Ohio, Columbus, Power Crunch, Graphic Design, Food & Beverage, Website Design, Digital, Packaging Design

Interactive-New-Powercrunch-1-8

Interactive-New-Powercrunch-1-7

Interactive-New-Powercrunch-1-2

Interactive-New-Powercrunch-1-9

White Design Studio, Cincinnati, Ohio, Columbus, Power Crunch, Graphic Design, Food & Beverage, Website Design, Digital, Packaging Design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Web/Mobile: Website solutions are an important part of any integrated branding effort. We obsess over the user experience UI and User Experience UX. Expert SEO–Search Engine Optimization–integration ensures that your message will be easily found and seen by your targeted audiences.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.     

Digital Branding – P&G People Finder

Posted on March 8, 2017 in Digital

P&G PEOPLE FINDER | DIGITAL BRANDING

Interactive app developed for P&G employees from around the globe to easily and comfortably interact and discover connections in an entertaining way.

White Design Studio was asked to design an interactive app for P&G that would enable 1200 employees from all over the world to get to “know” each other and feel comfortable with each other quickly. Our solution makes exploring the connections between people intuitive and delightful.

 

First, we designed a special iPod Touch app that interns could use to photograph people and enter some key data. We kept the questions telling, but fun and non-invasive. “What kind of food do you like? Sushi? Pizza? Chicken and Waffles?” We also left some of the questions open-ended so that we could have some content surprises within the interactive. Then, we designed an interactive app that would beckon passers-by to interact and explore connections between people in various divisions. The interactive app told a value story about the division, gave opportunities for a topical survey, and provided many entry points for connections.

White Design Studio, Cincinnati, Ohio, P&G People Finder, Graphic Design, Environmental Design, Interactive Design, Digital Design, Touch Screen, Lobby Feature, Communication, Connect

White Design Studio, Cincinnati, Ohio, P&G People Finder, Graphic Design, Environmental Design, Interactive Design, Digital Design, Touch Screen, Lobby Feature, Communication, Connect


To begin, an employee is selected within the application. Clicking any of their datapoints–such as a birthday–brings up all employees celebrating birthdays the same day.  Favorite college, foods, music, activities and more all combine to create friendships fast.


PSC-Icons-1

White Design Studio, Cincinnati, Ohio, P&G People Finder, Graphic Design, Environmental Design, Interactive Design, Digital Design, Touch Screen, Lobby Feature, Communication, Connect, Icon Design


Employees can be found by Product Groups or Department.


White Design Studio, Cincinnati, Ohio, P&G People Finder, Graphic Design, Environmental Design, Interactive Design, Digital Design, Touch Screen, Lobby Feature, Communication, Connect, Icon Design

White Design Studio, Cincinnati, Ohio, P&G People Finder, Graphic Design, Environmental Design, Interactive Design, Digital Design, Touch Screen, Lobby Feature, Communication, Connect, Icon Design


The physics-based user interface puts a playful spin on a powerful database. There are many applications for this technology. Other social groups such as schools or churches, product portfolios, mall directories to name a few, could benefit from its simple but powerful approach. Look for more of this type of interactive in the future.


White Design Studio, Cincinnati, Ohio, P&G People Finder, Graphic Design, Environmental Design, Interactive Design, Digital Design, Touch Screen, Lobby Feature, Communication, Connect, Icon Design

White Design Studio, Cincinnati, Ohio, P&G People Finder, Graphic Design, Environmental Design, Interactive Design, Digital Design, Touch Screen, Lobby Feature, Communication, Connect, Icon Design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.       

Digital Branding – 84.51º

Posted on March 5, 2017 in Digital
interactive graphics

84.51º | DIGITAL BRANDING

Interactive tracks visitors movement leaving an animated trail across the floor of the new Gensler-designed headquarters in downtown Cincinnati.

The interactive tracks visitors movement across lobby floor. As employees, vendors and visitors move through the lobby, an animated sequence leaves trails of graphic information around them. The trail–made of branded shapes, colors and icons–is a visual representation of how modern shoppers leave footprints of shopping data. Data such as behavior, shopping habits, purchases, locations, time, frequency make up a shopper’s “Digital Dust”.  This “Digital Dust” is picked up, by the Customer Loyalty card, accumulating massive amounts of data. 84.51º analyzes that data and forms insights to all facets of the retail experience—providing value to their customers‘ businesses but also to their customers’ customers. Our interactive graphics integrate into the environmental branding in the lobby, as well as activate all aspects of the space.

Interactive-New2-8451-2

Interactive-New2-8451-7

Interactive-New2-8451-8

Interactive-New2-8451-6

Interactive-New2-8451-1




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.