Corporate Identity – JP Flooring

Posted on November 5, 2019 in Identity

JP FLOORING | CORPORATE IDENTITY

FROM ABSTRACT TO CONCRETE, JP FLOORING’S LOGO REDESIGN GIVES NEW LIFE TO AN ESTABLISHED BRAND.

When we started working with our friends at JP Flooring over 20 years ago, the first thing we did for them was to give them an identity. The now familiar logo has served them well over the years, but it was time to breathe some fresh life into their brand identity. Our challenge was to give their brand a new look without losing the equity and trust that the original brand gathered over the years.

 

Our solution was to make a series of calculated design moves to let the JP logo be more integrated into the overall brand and to strengthen the mark to go from an abstract JP to a concrete JP.

New JP Flooring logo design by White Design Studio


As part of our re-design for JP’s brand we wanted to focus on a simple, clean showroom that will standout from any other flooring showroom. To help accomplish this, we used a limited color palette in the showroom – mostly neutrals with very limited pops of JP’s original red. In the employee-facing areas, however, we really wanted to liven up the space to embody what it feels like to work at JP. Our new, expanded secondary palette helps to brighten the space with fresh color.


Color palette designed for JP Flooring by White Design Studio

JP Flooring logo reversed out of red designed by White Design Studio

JP Flooring logo reversed out of black designed by White Design Studio


Part of our task for this re-design was to also create a 30th anniversary bug for the brand. Influenced by the letterforms in the final logo, we created a distinct mark that still represents the brand.


Secondary brand logos for JP Flooring designed by White Design Studio


We developed a specific recipe for photos to be used in JP. Images of the showroom, textural details of products, emotional abstracts, abstracts of the logo are assembled in a simple grid to give structure and meaning.


JP Flooring's tagline reversed out of red with brand mark


Several different types of collateral were designed in the new brand look including new business cards, envelopes, tshirts, and advertisements for various publications. We wanted these to reflect the clean, minimal look of the showroom using the JP red as way to call attention to important items.


JP Flooring two-page magazine advertisement designed by White Design Studio

JP Flooring collateral pieces on gray background designed by White Design Studio

Shirt designs in black and white for JP Flooring designed by White Design Studio

JP Flooring retail showroom design by White Design Studio

Environmental branding for JP Flooring designed by White Design Studio

Colorful wall sculpture sits opposite digital experience in JP Flooring's cafeteria designed by White Design Studio



White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience.
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed art installations and sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. These commissioned artworks embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium, a monumental courtyard centerpiece, or other public art installations Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios. 

A World of Office Furniture Gets a New Identity

Posted on September 19, 2019 in Identity

We created a new mark and logotype for a regional Office Furniture liquidator. We wanted to express the world of different items that are available in a clean and colorful way. The result is a globe-inspired mark built from icons of office furniture. It’s bright, it’s clean, it’s organized. The mark will be used for building and vehicle signage but also online too. Be sure to visit Liquidators’ World in Cincinnati and Lexington and see all they have to offer.

A New look for an old Customer

Posted on November 26, 2018 in Announcement, Identity

We started working with our friends at JP Flooring over 20 years ago, and the first thing we did for them was to give them an identity. The now familiar logo has served them well over the years. Logos and brands are one of the most critical aspects of your business, and periodically it is beneficial to update your look to realign to your current marketing objectives. We recommend refining or, in some more creative brands like a design studio, dramatically changing your brand every five years or so. Well established brands must handle this carefully – attracting new customers while reengaging your existing ones.

We are currently redesigning JP Flooring’s Design Center in Cincinnati. One component of our brand refreshment was to update their beloved red carpet roll logo. We had several goals for the refresh:

• Simplifying the red logo with the logotype, JP Flooring Design Center
• Make the mark more flexible in other branding applications
• Make the mark more impactful and dynamic

Our solution, shown here, was to make a series of calculated design moves to let the JP logo be more integrated into the overall brand and to strengthen the mark to go from an abstract JP to a concrete JP. We are currently working through the execution of the new brand. Look for future stories on how we are keeping JP on top as one of the premier flooring showrooms in the country and how their graphics standards serve to guide every step in the process.

 

  

Motorists’ Innovation Hub

Posted on March 20, 2017 in Announcement, Details, EGD, Identity

The Motorist Insurance Group prides itself on fostering a culture and way of thinking that breeds innovation and promotes empowerment, collaboration, and fresh ideas. As such, it was necessary for their new identity and environmental graphics to reflect and fully embody this mentality.

We partnered with WSA to bring Motorist Insurance Group’s new identity to life in environmental graphics. As part of the exercise, we also created a name and identity for the new Innovation Center. The Intersection is the name given to the space with people + environment + technology = innovation as its tagline.

The multi-dimensional logo brings the name to life and can be seen throughout the space. Public corridors show off the Motorists’ new logo and environmental graphics treatment. Designs on the glass cast shadows on the newly refreshed interiors, and the new Motorists logo mark accents each window niche. The centerpiece, located in the break room, features a four-sided rendition of the new mark located around a column.

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Corporate Identity – Colonel De

Posted on March 19, 2017 in Identity

COLONEL DE | CORPORATE IDENTITY

We designed a simple, approachable and appetizing integrated brand identity system for Colonel De spices in Cincinnati, Ohio.


De Stewart, aka Colonel De, asked us to help him with his latest project: a gourmet herb and spice shop. Located in historic Findlay Market in the Over-the-Rhine historic district of Cincinnati, Colonel De needed a strong brand identity. De is well known for his likeness–especially the mustache–so that became brand equity we could build on for his identity.

White Design Studio, Cincinnati, Ohio, Columbus, Colonel De, Brand Identity, Graphic Design, Logo Design

White Design Studio, Cincinnati, Ohio, Colonel De, Graphic Design, Brand & Identity, Logo Design, Food Service, Photography, Packaging


Colonel De offers high-quality, raw herbs and spices, specializing in masterful blends. As part of the brand identity system, we developed ways to package different combinations of those through package labels, wrappers, brochures and more. We photographed everything to ensure that the quality of the product shined through. The end result is simple, approachable and appetizing.


White Design Studio, Cincinnati, Ohio, Colonel De, Graphic Design, Brand & Identity, Logo Design, Food Service, Photography, Advertisement


Our approach was to the brand identity was “Professional but Approachable”. It was important to show how professional chefs and home cooks alike appreciate what De offers. The brand identity and graphic system was translated through packaging, interiors, website and branded merchandise.


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White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience. 
Naming: Creating a new company or product name is an art in itself. White Design Studio helps customers create names and supporting taglines or service lines that become the foundation of the brand. Our unique naming process is strategic. We set objectives for what the name needs to do, then generate a series of potential options for evaluation. We even invented a scoring system to help us determine the strongest name. Once finalists are chosen, our design process begins. We then layer on all of the graphic elements to further define the new identity. Finally, we select the strongest overall logo or brand for development and implementation. 
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
Events: We excel in creating themed events–Invitations, Scripts, Audio Video Productions, Environments, Apparel, Premiums and Pre/Post Event Communications. White Design Studio is your event design expert for Pop-up Stores, Product Announcements, Tradeshows, Sales Meetings, and Conferences.
Web/Mobile: Website solutions are an important part of any integrated branding effort. We obsess over the user experience UI and User Experience UX. Expert SEO–Search Engine Optimization–integration ensures that your message will be easily found and seen by your targeted audiences.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      

Corporate Identity – PowerCrunch

Posted on in Identity

POWER CRUNCH | CORPORATE IDENTITY

Using scientific-flavored spot illustrations and graphic elements, we designed a website, packaging and series of print advertisements for Power Crunch.


The folks at Power Crunch asked us to assist them in branding their identity system. The identity spreads their science-based strategy to sports nutrition products for performance and weekend warrior athletes. Science-flavored spot illustrations and graphic elements communicate the science, research and ingredients that go into each Power Crunch product. Identity, website, packaging and print advertisements were produced. Single and double page advertisements have appeared in popular fitness magazines.

White Design Studio, Cincinnati, Ohio, Columbus, Power Crunch, Graphic Design, Food & Beverage, Website Design, Digital, Packaging Design, Showroom, Tradeshow, Web Design, Identity Design, Branding, Multimedia, Digital

White Design Studio, Cincinnati, Ohio, Columbus, Power Crunch, Graphic Design, Food & Beverage, Website Design, Digital, Packaging Design, Showroom, Tradeshow, Web Design, Identity Design, Branding, Multimedia, Digital, Photography

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White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
Events: We excel in creating themed events–Invitations, Scripts, Audio Video Productions, Environments, Apparel, Premiums and Pre/Post Event Communications. White Design Studio is your event design expert for Pop-up Stores, Product Announcements, Tradeshows, Sales Meetings, and Conferences.
Web/Mobile: Website solutions are an important part of any integrated branding effort. We obsess over the user experience UI and User Experience UX. Expert SEO–Search Engine Optimization–integration ensures that your message will be easily found and seen by your targeted audiences.White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      

Corporate Identity – St. Aloysius

Posted on March 18, 2017 in Identity

ST. ALOYSIUS | CORPORATE IDENTITY

Using an intensive and structured process, we rebranded the corporate identity and messaging system for St. Aloysius in Cincinnati, Ohio.


We helped St. Aloysius, a Cincinnati landmark since the early 1800′s, define and refine their brand and messaging through an intensive and structured process. We performed leadership interviews, facilitated internal and external design charrettes and finally, assembled our findings and recommendations into an electronic document for distribution to stakeholders.

White Design Studio, Cincinnati, Ohio, Columbus, St. Aloysius, Brand Identity, Graphic Design, Logo Design

White Design Studio, Cincinnati, Ohio, St. Aloysius, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design, Integrated Design, Environmental Design


White Design Studio created a comprehensive marketing and branding program for St. Aloysius, and we’ve had the opportunity to execute it in a wide variety of printed communications.


White Design Studio, Cincinnati, Ohio, St. Aloysius, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design, Integrated Design, Environmental Design, Communication

Inspired by Simon Sinek’s WHY, HOW, WHAT message-tree strategy, we developed a cohesive and integrated brand strategy for St. Aloysius. Our graphic design system supports and leverages the message structure, by increasing communication effectiveness through consistency, simplicity, imagery and narratives. Each marketing material is developed in a way that ensures the message take-away is clear and consistent every time. More corporations and organizations, like St. Al’s, are realizing the importance of uniformity in messaging and delivery through all mediums. This is a recipe we have been trumpeting for decades!

White Design Studio, Cincinnati, Ohio, St. Aloysius, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design, Integrated Design, Environmental Design, Communication


We wrote the book on St. Aloysius. Then, we put them into effect through a wide variety of printed communications. Our structured, integrated system uses both physical size and orientation as visual cues to the type of message and audience. Design standards and paper selections for each piece leverage printing efficiencies. Business cards, capability brochures, pocket folders, letterhead, envelopes, service brochures and data sheets, as well as invitations and newsletters, are just some of the members in the St. Al print family. Each member does its job, at every level of communication, for every audience.


White Design Studio, Cincinnati, Ohio, St. Aloysius, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design, Integrated Design, Environmental Design

White Design Studio, Cincinnati, Ohio, St. Aloysius, Graphic Design, Brand & Identity, Brand Guide, Logo design, Integrated Design, Environmental Design

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White Design Studio, Cincinnati, Ohio, St. Aloysius, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design, Integrated Design, Environmental Design

White Design Studio, Cincinnati, Ohio, St. Aloysius, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design, Integrated Design, Environmental Design, Communication

White Design Studio, Cincinnati, Ohio, St. Aloysius, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design, Integrated Design, Environmental Design, Communication

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White Design Studio, Cincinnati, Ohio, St. Aloysius, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design, Integrated Design, Environmental Design

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White Design Studio, Cincinnati, Ohio, St. Aloysius, Graphic Design, Brand & Identity, Brand Guide, Logo design, Integrated Design, Environmental Design, Storytelling, Wayfinding, Logo, Grid work




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience. 
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well. 
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
Events: We excel in creating themed events–Invitations, Scripts, Audio Video Productions, Environments, Apparel, Premiums and Pre/Post Event Communications. White Design Studio is your event design expert for Pop-up Stores, Product Announcements, Tradeshows, Sales Meetings, and Conferences.
Web/Mobile: Website solutions are an important part of any integrated branding effort. We obsess over the user experience UI and User Experience UX. Expert SEO–Search Engine Optimization–integration ensures that your message will be easily found and seen by your targeted audiences.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      

Corporate Identity – Apex

Posted on March 17, 2017 in Identity

APEX | CORPORATE IDENTITY

Brand identity and brand guidelines designed as part of the fully integrated brand project for the new Apex facility in Mason, Ohio.


Apex is one of our fully integrated branding projects. Brand identity, environmental graphics, graphic guidelines, video and message architecture programs all came together to create a cohesive identity. Starting with a redesign of the Apex corporate identity, the new Apex logo informed all other elements of the project. The identity and logo even inspired the design architecture of the facility. The new Apex CXC (Customer Experience Center), Innovation Lab and Conference Center are great examples of how transforming and manipulating a logo can inform and create 3D space. We’ve used our own graphics guidelines to design and author the Apex CXC multimedia show through motion graphics and storytelling. The guidelines also help the in-house marketing staff keep a consistent look and feel to all Apex communications.

Apex, Identity, Design, Messaging, Communication Design, Brand Identity, Graphic Design, Print Design, Apex Supply Chain Technologies, Cincinnati Design Firm, Logo Design, Integrated Design, Multimedia Design, Advertisement, Ad Design, Graphic Guidelines, Brand Strategy, Photography, Graphic Elements, Graphic Style

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Identity-New-Apex-8

Identity-New-Apex-9

Identity-New-Apex-10

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White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience. 
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well. 
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.    

Corporate Identity – Spear

Posted on March 13, 2017 in Identity

SPEAR SYSTEMS | CORPORATE IDENTITY

Rebranded corporate brand identity and graphic standards better reflect the new global outreach of Spear Systems in Mason, Ohio.


Spear Systems, an industry leader in innovative and sustainable packaging, wanted to update their existing corporate brand identity. They wanted a mark that would reflect their global reach and broader capabilities in the beverage and packaging industries. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our corporate brand identity solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional, global shape.

White Design Studio, Cincinnati, Ohio, Columbus, Spear, Brand Identity, Graphic Design, Logo Design


Spear is a global corporation that prints labels for a huge portion of the beverage and food packaging industry. Their innovations can be seen in grocery and convenience stores the world over. The Spear corporate brand identity and print package needed to be emotional, innovative, clean and precise. We worked directly with API to ensure our material for Spear was of the same exacting quality that they lavish on their own clients.


White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Packaging

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding

White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding

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White Design Studio, Cincinnati, Ohio, Spear Inc., Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Rebranding, Display Design




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience.  
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well. 
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
Web/Mobile: Website solutions are an important part of any integrated branding effort. We obsess over the user experience UI and User Experience UX. Expert SEO–Search Engine Optimization–integration ensures that your message will be easily found and seen by your targeted audiences.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.      

Corporate Identity – Soyo

Posted on March 10, 2017 in Identity

SOYO | CORPORATE IDENTITY

To stand out in a competitive marketplace, we developed a fun, well-branded name and integrated identity for Soyo Yogurt in Centerville, Ohio.


To compete in the current marketplace of fun and well-branded yogurt stores, our friend with a yogurt shop needed to re-present herself to the public with an integrated identity system. White Design Studio helped her engineer a new name and integrated identity that was fun and also pointed to her specific niche. Using “So Your Yogurt” and the “YoYo” to help make up the name SoYo. Like the name, customers are invited to create their own delightful mash-ups of yogurt and fresh, delicious toppings. And unlike other chains, SoYo offers ice cream, smoothies and non-dairy treats so there is something that’s “So Yours” – no matter who you are. The name and bright, colorful integrated identity elements were then used to inform the design of the store menus, environmental branding, and marketing materials.

White Design Studio, Cincinnati, Ohio, Columbus, Soyo Yogurt, Brand Identity, Graphic Design, Logo Design

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White Design Studio, Cincinnati, Ohio, Soyo Yogurt, Graphic Design, Brand & Identity, Logo Design, Environmental Design, Food Service

White Design Studio, Cincinnati, Ohio, Soyo Yogurt, Graphic Design, Brand & Identity, Logo Design, Environmental Design, Food Service

White Design Studio, Cincinnati, Ohio, Soyo Yogurt, Graphic Design, Brand & Identity, Logo Design, Environmental Design, Food Service

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White Design Studio, Cincinnati, Ohio, Soyo Yogurt, Graphic Design, Brand & Identity, Logo Design, Website Design, Digital, Web Banner, Food Service, Advertisement

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White Design Studio, Cincinnati, Ohio, Soyo Yogurt, Graphic Design, Brand & Identity, Logo Design, Integrated Design, Environmental Design, Branding, Website Design, Digital

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White Design Studio, Cincinnati, Ohio, Soyo Yogurt, Graphic Design, Brand & Identity, Logo Design, Environmental Design, Dimensional Graphics, Food Service, Menu

White Design Studio, Cincinnati, Ohio, Soyo Yogurt, Graphic Design, Brand & Identity, Logo Design, Environmental Design, Dimensional Graphics, Food Service

White Design Studio, Cincinnati, Ohio, Soyo Yogurt, Graphic Design, Brand & Identity, Logo Design, Environmental Design, Wayfinding, Food Service




White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience.
Naming: Creating a new company or product name is an art in itself. White Design Studio helps customers create names and supporting taglines or service lines that become the foundation of the brand. Our unique naming process is strategic. We set objectives for what the name needs to do, then generate a series of potential options for evaluation. We even invented a scoring system to help us determine the strongest name. Once finalists are chosen, our design process begins. We then layer on all of the graphic elements to further define the new identity. Finally, we select the strongest overall logo or brand for development and implementation. 
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
Web/Mobile: Website solutions are an important part of any integrated branding effort. We obsess over the user experience UI and User Experience UX. Expert SEO–Search Engine Optimization–integration ensures that your message will be easily found and seen by your targeted audiences.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.