BHDP | CORPORATE IDENTITY

Brand Identity, Concept Design, Brand Guidelines, Message Strategy, Brand Audit
Cincinnati, Ohio

 

Leaders in building design and interior design, BHDP wants to be competitive in a variety of different spaces. They also leverage the culture and the specific workflow of companies to achieve the best workplace design. They advise their clients on a multitude of services, and their portfolio changes constantly to accommodate industry and market trends. It is often the case that the broader your business model, the more neutral your identity and identity system should be. We conceived the BHDP identity system as a branching tree. Logo and tag line operate at the trunk level, with their website and broad brushstroke communications at the limb level. Finally, specific job documents and proposals are at the leaf-level.

White Design Studio, Cincinnati, Ohio, Columbus, BHDP Architecture, Brand Identity, Graphic Design, Logo Design

White Design Studio, Cincinnati, Ohio, BHDP, Graphic Design, Print Design, Brand & Identity, Collateral Design, Book, Brand Guide

In concepting BHDP Architecture’s new brand identity, we built an identity system where each piece had a specific function. Functions like: demonstrative, emotional, informative, specific, and universal all needed to be represented. These cues were created for the final consumers, but also for the future authors.

White Design Studio, Cincinnati, Ohio, BHDP, Graphic Design, Print Design, Brand & Identity, Collateral Design, Book, Brand Guide, Logo design

The strength and flexibility of this identity system, allows BHDP to customize their communications to fit specific needs. They can “Build a Brochure” or “Build a Presentation” for each client, or “Build a Document” for each submission.

White Design Studio, Cincinnati, Ohio, BHDP, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide

White Design Studio, Cincinnati, Ohio, BHDP, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design

White Design Studio, Cincinnati, Ohio, BHDP, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design

White Design Studio, Cincinnati, Ohio, BHDP, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design

White Design Studio, Cincinnati, Ohio, BHDP, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide, Logo design

White Design Studio, Cincinnati, Ohio, BHDP, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide

White Design Studio, Cincinnati, Ohio, BHDP, Graphic Design, Print Design, Brand & Identity, Collateral Design, Brand Guide

White Design Studio, Cincinnati, Ohio, BHDP, Graphic Design, Print Design, Brand & Identity, Collateral Design, Book, Brand Guide

White Design Studio, Cincinnati, Ohio, Columbus, BHDP Architecture, Graphic Design, Brand Identity, Brand Strategy, Integrated Branding, Brand Strategy, Print Design, Collateral, Book Design, Custom Book Design, Brand Strategy, Brand Message, Brand Guidelines

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience.
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well. 
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.