P&G PACKAGING / CORPORATE IDENTITY
Carefully crafted logo and identity design captures essence of primary objectives for P&G Packaging branch.
P&G is a multinational manufacturer of a wide range of products in a variety of categories. Their corporate identity design guidelines allow for the creation of PE’s, or Personality Expressions, to identify individual groups or initiatives within the larger P&G brand. Initially, we were tasked to create an identity design for HairCare Packaging. Through our process, however, our concepts spurred a much larger conversation about creating a PE logo for all of Packaging.
Our solution was to focus on the primary objectives for all of P&G’s Packaging groups—to “Innovate and Delight.” Our mark is carefully crafted to express both qualities in a way that is inclusive of all of the disciplines and expertise required to deliver on that promise.
The new design has become the official mark for over 16 groups. It will be deployed in a variety of ways—from email signatures, building signage, apparel and Powerpoint screen templates.