ST. ALOYSIUS | CORPORATE IDENTITY
Using an intensive and structured process, we rebranded the corporate identity and messaging system for St. Aloysius in Cincinnati, Ohio.
We helped St. Aloysius, a Cincinnati landmark since the early 1800′s, define and refine their brand and messaging through an intensive and structured process. We performed leadership interviews, facilitated internal and external design charrettes and finally, assembled our findings and recommendations into an electronic document for distribution to stakeholders.
White Design Studio created a comprehensive marketing and branding program for St. Aloysius, and we’ve had the opportunity to execute it in a wide variety of printed communications.
Inspired by Simon Sinek’s WHY, HOW, WHAT message-tree strategy, we developed a cohesive and integrated brand strategy for St. Aloysius. Our graphic design system supports and leverages the message structure, by increasing communication effectiveness through consistency, simplicity, imagery and narratives. Each marketing material is developed in a way that ensures the message take-away is clear and consistent every time. More corporations and organizations, like St. Al’s, are realizing the importance of uniformity in messaging and delivery through all mediums. This is a recipe we have been trumpeting for decades!
We wrote the book on St. Aloysius. Then, we put them into effect through a wide variety of printed communications. Our structured, integrated system uses both physical size and orientation as visual cues to the type of message and audience. Design standards and paper selections for each piece leverage printing efficiencies. Business cards, capability brochures, pocket folders, letterhead, envelopes, service brochures and data sheets, as well as invitations and newsletters, are just some of the members in the St. Al print family. Each member does its job, at every level of communication, for every audience.
White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience.
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well.
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Printed: Even in the Digital Age, print elements are still an important component in most successful communications strategies. White Design Studio and Peter White have over 40 years experience in designing and producing a variety of printed pieces. Corporate Capability Brochures, Newsletters, Product Brochures, and Catalogs, Direct Mail and Spec Sheets–as well as creating ads for publications, magazines, and newspapers–are just a few of the elements that we provide for our customers. Each piece is an integrated component of the overall brand, and each delivers targeted messages to the intended audience. Seamless branding across any medium is our passion.
Events: We excel in creating themed events–Invitations, Scripts, Audio Video Productions, Environments, Apparel, Premiums and Pre/Post Event Communications. White Design Studio is your event design expert for Pop-up Stores, Product Announcements, Tradeshows, Sales Meetings, and Conferences.
Web/Mobile: Website solutions are an important part of any integrated branding effort. We obsess over the user experience UI and User Experience UX. Expert SEO–Search Engine Optimization–integration ensures that your message will be easily found and seen by your targeted audiences.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.