Interactive design, Message Strategy, Concept Design, Branded Experience
Cincinnati, OHIO


White Design Studio was asked to design an interactive app for P&G that would enable 1200 employees from all over the world to get to “know” each other and feel comfortable with each other quickly. Our solution makes exploring the connections between people intuitive and delightful.


First, we designed a special iPod Touch app that interns could use to photograph people and enter some key data. We kept the questions telling, but fun and non-invasive. “What kind of food do you like? Sushi? Pizza? Chicken and Waffles?” We also left some of the questions open-ended so that we could have some content surprises within the interactive. Then, we designed an interactive app that would beckon passers-by to interact and explore connections between people in various divisions. The interactive app told a value story about the division, gave opportunities for a topical survey, and provided many entry points for connections.

Man looking at the interactive People Finder app designed for P&G

Person using the interactive People Finder app at P&G.

To begin, an employee is selected within the application. Clicking any of their datapoints–such as a birthday–brings up all employees celebrating birthdays the same day.  Favorite college, foods, music, activities and more all combine to create friendships fast.

Example of icons designed for interactive People Finder display at P&G. Icons are outlined in white on an orange background.

Digital design for the interactive People Finder app designed for P&G. Icons float around in bubbles on an orange background.

Employees can be found by Product Groups or Department.

Detail of digital design for the interactive People Finder app designed for P&G.

Sample digital screen of the interactive People Finder app designed for P&G

The physics-based user interface puts a playful spin on a powerful database. There are many applications for this technology. Other social groups such as schools or churches, product portfolios, mall directories to name a few, could benefit from its simple but powerful approach. Look for more of this type of interactive in the future.

Digital screen designed to sort people into categories for the interactive People Finder designed for P&G

Categories float in green bubbles on a green background for interactive People Finder display

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.