P&G PEOPLE FINDER | DIGITAL BRANDING
Interactive app developed for P&G employees from around the globe to easily and comfortably interact and discover connections in an entertaining way.
White Design Studio was asked to design an interactive app for P&G that would enable 1200 employees from all over the world to get to “know” each other and feel comfortable with each other quickly. Our solution makes exploring the connections between people intuitive and delightful.
First, we designed a special iPod Touch app that interns could use to photograph people and enter some key data. We kept the questions telling, but fun and non-invasive. “What kind of food do you like? Sushi? Pizza? Chicken and Waffles?” We also left some of the questions open-ended so that we could have some content surprises within the interactive. Then, we designed an interactive app that would beckon passers-by to interact and explore connections between people in various divisions. The interactive app told a value story about the division, gave opportunities for a topical survey, and provided many entry points for connections.
To begin, an employee is selected within the application. Clicking any of their datapoints–such as a birthday–brings up all employees celebrating birthdays the same day. Favorite college, foods, music, activities and more all combine to create friendships fast.
Employees can be found by Product Groups or Department.
The physics-based user interface puts a playful spin on a powerful database. There are many applications for this technology. Other social groups such as schools or churches, product portfolios, mall directories to name a few, could benefit from its simple but powerful approach. Look for more of this type of interactive in the future.