84.51º SUSPENDED SCULPTURE | ENVIRONMENTAL GRAPHIC DESIGN
SCULPTURE, BRANDED EXPERIENCE, CONCEPT DESIGN, PRODUCTION DESIGN
The Brand Experience asked us to design and fabricate a branded experience for 84.51º. We were to design a suite of branded features and environments that simplifies what 84.51º does. Our solution was to design a series of features that build off each other. Starting in the street level lobby, then up the elevators and finally when arriving at the 9th-floor sky lobby. Through interactive animations, murals and a large suspended sculpture, we designed a system that successfully told the customer’s story.
Gensler’s design of 84:51° headquarters is raw and stark. This offered us a great canvas for environmental design. The street level lobby was the perfect location to introduce the iconic “digital dust.” The dust is twofold. It represents the incredible amount of data 84.51º collects and introduces the design language we used throughout the space. The sky lobby on the 9th floor opens out on three-story canyons that cut through the lower floors. The canyons were a perfect setting for our hanging focal feature. At first glance, the suspended sculpture depicts the pieces of data as chaos. Upon closer inspection, two words emerge from the chaos at designated locations. These words, “Customer 1st” and “Loyalty”, are the two tenants of 84.51º’s insight. This fun and memorable sculpture helps visitors, customers, vendors and employees alike, understand the why, how and what of 84:51°.
The design of the sculpture at first appears abstract. This represents the vast amount of data that 84.51º collects. But, two distinct locations, representing 84.51º’s insight, reveal two words. LOYALTY is revealed at the 9th-floor location and CUSTOMER 1ST from the 8th-floor.
Winner of the 2019 Cincinnati Design Awards. The CDA program recognizes the best in design projects produced by Cincinnati-area architects, interior and landscape designers, community planners, and experiential graphic designers. See the full story on our blog here
White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed art installations and sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. These commissioned artworks embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium, a monumental courtyard centerpiece, or other public art installations Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.