environmental graphic design


Branded Experience, Concept Design, Digital Design, Print Design, Message Strategy, Brand Audit, Production Design, Wayfinding
Mason, Ohio


Apex is a global company specializing in maximizing customers’ supply chain efficiency. The Apex Customer Experience Center gave us an opportunity to design from the ground up. This design represents one of our most integrated branding projects ever.


A linear user experience includes a new customer experience entrance, theater, lab and conference center. The design is a 3D tour through the new Apex logo. This logo vocabulary extends into the entry elements, theater screens, product demo stage, cabinetry and the environmental graphic design.

Exterior signage designed as part of environmental graphic design package for Apex in Mason, Ohio.

Lobby design for Apex in Mason, Ohio. Logo design informs shape of the space.

Customer experience theater designed for Apex as part of their branded environment package. Three screens play custom designed content as visitors walk through the room.

LED’s run throughout the space. The major markets that Apex caters to can be color coded and illuminated with the touch of an iPhone. Lighting extends the screen areas & links the spaces together. Subtle environmental graphic design helps guide visitors through the space.

Customer experience theater at Apex in Mason, Ohio. Image shows walls lit with LED blue, three screens are black with white text and icons floating across.

Apex employee leads visitors through their newly designed experience center. He stops in front of one of the theater screens that plays a custom designed presentation.

A series of videos introduces Apex to their various audiences. The Apex story, delivered in 3 acts, aligns to the message architecture and graphic guidelines; and iPhones can cue up specific videos depending on the visitor.

Three screens work in tandem in the customer experience center. LED lights make walls glow orange while monitors show custom designed iconography and facts.

Dimensional phrases are laid out on a white wall. Text is white on white while the Apex tagline "Easy. Easy. Easy." is in black.

Environmental graphics mark the entry to the new Innovation Lab space and feature an “ownable wow” wall. The wall is made of unique facts about Apex that makes them industry leaders in dimensional lettering.

Branded experience designed for Apex. Room shows off latest machines with layout of dimensional phrases on one wall.

Designed to be a flexible stage area, the Solutions Lab is where customer or industry-specific solutions can be configured in front of an LED-lighted backdrop. A “back of house” area behind the scene allows staging for future presentations to be tested and auditioned. Environmental graphic design cues help draw attention to certain areas and aid visitors in moving smoothly throughout the room.

Environmental branding throughout the space draws people to next room. Frosted window vinyl of logo spread from door to orange wall. Text reads "Innovation Lab"

Wayfinding system designed for Apex as part of their environmental graphic design (EGD) package.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Brand Audit: Every brand needs realigning every five years or so. White Design Studio provides comprehensive brand audits to help evaluate what existing materials support or, more importantly, dilute your brand. We’ll make your identity stronger and offer suggestions to move your group to a more integrated brand experience.  
Brand Guidelines: Every use of your brand is an opportunity to reinforce your messaging and differentiate you from your competition. Our Brand Guidelines, or Brand Platforms, ensure that each opportunity is meaningful and effective. These Guidelines are your branding playbook; illustrating your brand story and defining graphic rules for use in designing brand materials. We’ll help guide you on not only how your brand talks, but how it looks as well. 
Identity: Corporate Identity, branding and logo design is the foundation of any successful communications strategy. Peter White and White Design Studio have been inventing, developing, interpreting and extending brands for over 40 years!
Branded Experience: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Concept designs are then applied to all of the individual components. Finally, we fabricate and install our solutions.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.