Branded Experience, Sculpture, Exterior Wayfinding, Concept Design, Production Design, Interactive Design
Columbus, Ohio


Battelle is the world’s largest nonprofit research and development organization. Their tagline is “The Business of Innovation.” In branding the lobby and cafeteria of their global headquarters, we worked towards design solutions that embodied innovation. As a global leader in science, it was important for the environmental design elements to reflect and celebrate this prowess. Main features like a large, interactive lobby display and custom corporate sculpture offer informative visual celebrations of the company’s global position.


To see more about the digital design for Battelle, follow the link here.

Visitor using the digital interactive in the lobby of Battelle headquarters.

The lobby features an interactive video installation that has 4 modes. A “sleep mode” plays a subtle animation at 5’ tall by 30’ wide. The “follow mode” tracks users with a branded animation. This entices people to come closer. The “user mode” is a content-rich, playful way for multiple users to explore the scope of Battelle and its contributions. Finally, the “presentation mode” shows a series of video presentations triggered remotely. The interactive display is seamlessly integration into the environment of the lobby. The design, paired with the depth of information, makes this art installation unlike any other.

Detail of multi-story sculpture at Battelle headquarters in Columbus, Ohio. Sculpture is abstract of a chemical structure in silver, white, and red.

Throughout the building, our design features monumentalize science in an abstract way. Nothing captures this better than the enormous, 3000-pound steel molecule sculpture. As visitors make their way through a glass wall, the entire sculpture is revealed. This custom, large-scale sculpture can be touched, experienced and interacted with first hand.

Left image: full view of multi-store sculpture designed for Battelle headquarters. Molecule spans multiple floors. Right image: detail of molecule points interacting with glass dividing wall on stairs.

View of the lobby reception desk at Battelle Labs in Columbus, Ohio. Digital map display sits behind desk and corresponds with other branded elements in the environment.

View of reception desk and digital display behind it. Behind the desk is a digital map with LED lights.

Two men stand in the waiting area of the lobby facing the interactive display wall.

Custom designed digital content flows across the interactive display in Battelle's lobby.

Detail of award display designed for Battelle in Columbus, Ohio. Dimensional letters "R&D" stand off a transparent acrylic panel.

Left image: hidden projectors track visitors and display interactions. Right image: detail of projection in lobby. Text reads "Battelle Welcomes You"

Detail of frosted window vinyl treatment as part of environmental graphic design (EGD) package for Battelle.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Branded Environments: Sometimes called Environmental Graphic Design or Experiential Graphic Design, White Design Studio designs and creates strategic, compelling and memorable experiences. Our solutions deliver key messaging, branded specifically for each target audience. Workplace, Corporate Briefing Centers, Showrooms and Lobbies, Museum Displays and Exhibits, Retail Showrooms and Store Design are all great examples of White Design’s sweet spot of design, fabrication and installation capabilities.
Interactive: We combine unique technologies and fabrication techniques to create impactful interactive solutions for conveying our customer’s messaging objectives. Our installations deliver critical information to all of your audiences in a way that is entertaining and memorable. RFID, Projection Mapping, Touch, Proximity Detection and the use of Motion Activated Devices are just a few of the tools we use to deliver your message. White Design Studio’s goal is to make the technology invisible so nothing comes between your audience and your message.
Corporate Sculptures: At White Design Studio we design art with a purpose. Our interior and exterior, custom-designed sculptures help create iconic symbols for Communities, Municipalities, Non-Profits and Corporations. They embody the essence of a group by distilling their core brand messaging into a creative and unique 3D feature. Whether it’s interior or exterior sculptures, hanging mobiles in an atrium or a monumental courtyard centerpiece, Peter and his team collaborate with artisans to create one-of-kind expressions that tell your story in a memorable way.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.