Wayfinding, Exterior signage, Concept Design
Columbus, Ohio.


Boehringer Ingelheim asked us to design a wayfinding and signage package for their Roxanne Labs campus near Columbus, Ohio. We started by designing a series of site communication standards. Then, we defined a scope and location map for all of the proposed wayfinding and signage. The signage system was crafted to account for hierarchy, brand standards, approach speeds and distances, communication requirements, durability, production method, delivery schedule and a host of other considerations.

Exterior signage designed for Boehringer Ingelheim in Columbus, Ohio. Sign reads "Visitor Entrance"

Example of exterior signage designed for Boehringer Ingelheim. Wayfinding on signage shows visitors where to go.

Boehringer Ingelheim took our finished designs and had them fabricated and installed on their campus. The new signage knits together a campus of buildings with different architectural personalities. It also serves as an important first impression of Boehringer Ingelheim as modern, precise and approachable.

Detail of the Boehringer Ingelheim logo on the exterior signage designed for them. Logo is light blue on a dark blue background.

Smaller exterior sign designed as part of the wayfinding package for Boehringer Ingelheim campus in Columbus, Ohio.

Larger exterior signage designed for Boehringer Ingelheim campus shows wayfinding and important notices.

White Design Studio is a multidisciplinary design firm located in Columbus and Cincinnati, Ohio. We specialize in the design, production, and installation of integrated branding solutions. Our solutions orchestrate corporate identity, marketing, storytelling, environmental, photography, video, print and interactive elements. At White Design Studio, we believe the best way to communicate your brand’s story is through branded environments and experiences. We work with manufacturers, service providers, non-profits, architects and developers, agencies, distributors, governments and municipalities, and museums. First, we identify the work that a campaign, space, or interactive needs to do. We can then model a vision of what success looks like, and design to meet that vision. We are passionate about helping clients communicate their value through well-crafted storytelling, a consistent 2D, 3D, and digital design approach and expert production techniques.
Strategy: White Design Studio is your strategically-focused design source. Our marketing communications are custom-tailored to meet our customers’ objectives. Our creative solutions take many forms, but all are designed for maximum effectiveness. Each solution delivers key brand messaging to a wide variety of audiences.
Directional Signs / Wayfinding: Our complete interior and exterior directional signage systems are intuitive, design and material appropriate. Each design is complementary to architecture, interiors and other branding elements where they coexist. First, we create a hierarchical messaging system, then we match that system to location opportunity maps. Then, we apply concept designs to all of the individual components. Finally, we fabricate and install our solutions.
White Design Studio operates most efficiently in the design sweet-spot between environments, identity, and communications. Comfortable stretching any direction, we are at ease designing for one element. But, we are at our best when we can combine each element to develop a fully integrated brand and messaging system. We collaborate with industry-leading professionals on large-scale projects, but can also comfortably operate as your single-source design partner. We partner with Developers, Architects, Engineers, Facility Managers, Creative Directors, Marketing Departments Advertising Agencies and other Design Studios.